Snack-sized B2B marketing news: Winning social media campaigns from the Super Bowl, Google's guidance on creating AI-generated content, plus more!

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Hitting the B2B marketing news headlines this week: The best social media campaigns from the Super Bowl, Google shares guidance on creating AI-generated content, plus lots more!

???The Winning Social Media Campaigns From the Super Bowl

It’s one of the biggest events in the marketing calendar with TV advertisements sold for between $6 million and $7 million for a 30-second spot. Despite the spotlight often focusing on traditional ads, this year saw an increasing number of brands utilizing the power of a good social media strategy to piggyback on the hype of the Super Bowl. From the #DoritosTriangleTryout TikTok challenge to PopCorners Breaking Bad-themed teaser — check out some of the best social campaigns of Super Bowl 2023 here.

???Google Search’s Guidance About AI-Generated Content

As the hype around ChatGPT continues to rise, Google has shared advice for creators on using AI and automation to produce content. The search giant indicates that it will continue to highlight top content, no matter how it has been produced. However, creators seeking success in Google Search should be looking to produce “original, high-quality, people-first content demonstrating qualities of E-E-A-T.”? Read more.

???At Least $2.5 Billion Is Expected to Be Spent on Podcast Ads by 2024

The growth of podcasts as a medium for consuming content has led to a significant increase in investment in podcast advertising.? According to estimates, over 130 million people will listen to podcasts monthly in the US this year, with $2.5 billion expected to be spent on advertising on the medium. Is it time for your brand to explore the power of podcast marketing?? Find out more.

???The Evolution of B2B Marketing in 5 Charts

In recent years, B2B marketing has shifted to become more customer-focused and digitally oriented. This ultimately means that the processes, people, and technology of B2B companies all need to adapt in order to continue to find success. Insider Intelligence has shared five informative charts to show the evolution of B2B marketing, helping your business stay ahead of the curve! Check it out.

???TikTok Introduces More Ways to Boost Organic Content With Promote

TikTok has just rolled out some exciting new targeting and boosting features with ‘Promote’. It's now super easy to turn any of your existing TikTok videos into ads with just a few taps. The new features have been designed to help you drive traffic back to your profile, reach your target audience, and amplify your creator marketing budgets. Read more.

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?? Things to Keep On Your Radar

Ready to level up your marketing? We've put together some useful guides to help you accomplish your goals and get off to an awesome start in 2023!

??A Comprehensive Guide to Alt Text and Why It Matters

Learn everything you need to know to make your website more inclusive and more discoverable. From understanding what alt text is and why it's important, to crafting effective alt text descriptions and implementing them on your website, this guide has got you covered. Learn more.

??9 Marketing Tactics Your B2B Brand Might Be Missing

Take your B2B brand's marketing to the next level. In this article, we'll uncover some of the most effective and underutilized marketing strategies for B2B brands - from building a strong brand identity and leveraging the power of social media to creating valuable content and nurturing your leads. Learn more.