SMS Marketing Is A Blindspot Affiliate Marketers CAN’T AFFORD To Miss!
As an affiliate marketer, you NEED to know about the unique opportunity that SMS marketing offers you in today’s business landscape. Reading this article over the next 4 minutes will help address that for you today.
As you will know, the affiliate marketing landscape is ever changing and is stacked full of challenges to pivot around. But, some issues are here to stay.
With email open rates low, Facebook advert regulations changing and Google adverts high, many affiliate marketers are looking elsewhere. SMS marketing for affiliates is THE place to look. Read on for why!
SMS marketing is among the top communication avenues for engagement and open rates. “REALLY?”, you ask? Yes!
In fact, this commissioned survey of US smartphone owners showed that 82% of people open every SMS message that they receive.
That is a SIGNIFICANT majority of people who are just waiting to open YOUR FIRST affiliate marketing SMS campaign message!
Trust us, this isn’t hyperbole. To further prove this point, another study found that over half of people hold SMS marketing ABOVE ALL OTHERS as their preferred way of receiving support as a customer. Most also said that they prefer to receive SMS updates, confirmation and reservation messages rather than other forms of marketing. Convinced yet?
Why does this work? Why is SMS marketing SO popular with customers? Well, it’s simple really:
It’s an accessible, convenient and personal way for customers to stay connected and achieve what they want to achieve with the brands they love - brands just like you as an affiliate marketer.
Imagine for a moment, that you are the consumer. You’re at work (the office or perhaps your new home office, as many do these days!), and it’s time for your lunch break. Are you likely to open an incoming email from a marketer as you sip your coffee and enjoy your much needed downtime? Okay, so some will OF COURSE do that - it’s the digital era after all!
BUT, are you MORE likely to be curious about the text message you received that gives you 10% off your favorite local takeaway? Or a text from Starbucks delighting you with a fun trivia game that has prizes? They did this back in 2013 and they were clearly onto something HUGE!
Consumers are completely overwhelmed when it comes to hundreds of emails and the various forms of online adverts they see every day from marketers in their online spaces. The space of SMS, however, is still a place of comfort for those tired out consumers. The consumers feel that, but they will give YOU access to that very personal space IF you as an affiliate marketer can connect with them in a personal and valuable way.
Do that, and be willing to pay a little bit more for those SMS campaigns and you will be deeply rewarded by unbelievably high open rates that are unparalleled elsewhere in the marketing world!
Will this be the year that you expand your affiliate marketing horizons to the POTENT world of SMS marketing?