SMS Campaign Checklist

Here’s the SMS Campaign Checklist my team put together that you should consult before you press send on your next campaign.

Initial Campaign Set Up:

• Title your campaign in your SMS Platform
• Set up proper segment for the campaign
• Set up proper send date and time

Campaign Essentials (for Most Messages):

• Brand Name
• Hook/Personalization
• Promotion
• CTA
• Link
• Reply Stop to Unsubscribe (every few messages)
• Image/GIF (if necessary)

Campaign Optimizations and Quality Check:

• Break apart sentences so it’s easy to read
• Spell check
• Coupon code added into text (make sure coupon code is set up)
• Send campaign to your phone to test
• Test link

Two Final Questions to Ask Yourself:

• Does this align with the brand’s goals?
• Is this worth a text?