SMRS in 2023 - What is our team excited for this year?
At the end of last year, we asked SMRSers from across the agency to tell us their 2023 hopes, dreams and expectations for their work, their teams and the wider industry. Now that the year is fully up and running, we thought we’d share what they said.
Youth Marketing
I’m?looking?forward to lots of things this year. Firstly, continuing to support our existing youth clients with their early careers campaigns as they come to a close. Then my favourite part of the year – getting to work on strategies and campaigns for the 23-24 season. We’ve got some super exciting projects on the horizon, new clients I’ll be working with for the first time, and we’ll soon be launching our latest round of youth insights. Plus, the ISE Summer conference is in our HQ town, Manchester, this year – so we are definitely?looking?forward to that!
Innovation
The recruitment landscape is likely to continue to evolve in the coming year, with a focus on using technology and data to improve the candidate experience and reach the right talent. Personalisation, employee advocacy, employer branding and AI and chatbots will all play a more prominent part.?
I’m personally excited about the continued growth in people analytics and data science. I also predict this year will see data engineering being given the attention it needs: for years we’ve been excited about the deluge in data and tech, and it’s time we work out how to make it useable and useful. Data engineering will be key in that value extraction.
Personally, I am really?looking?forward to working on the cultural projects we have on the horizon. It’ll be amazing to help organisations understand and improve their cultures.
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Operations
Although our business transitioned to remote working quite brilliantly at the onset of Covid, it’s been an odd couple of years. We’ve had to get used to different ways of communicating and collaborating as we embraced the world of hybrid working.?
In 2023, I’m?looking?forward to building on everything we’ve learned from the experiences of the past couple of years. We’ve got an exciting opportunity to create inspiring environments, communication approaches and ways of working – everything we need to drive SMRS into the exciting future we have?ahead?of us.
Social and Content
I think 2023 is going to be a big year for social media. Content is ever growing in its importance to not only cut through the noise but also to make an impact with the right people. Both of these factors mean that we need to be increasingly creative and innovative.
My hope is that this will result in more collaboration across different teams and a more holistic approach to social media and content planning. Also, I’m fully convinced that AI and the Metaverse are going to make a big impact this year.
The rest of 2023 is looking very positive!
Look out for part two.
LinkedIn Top Higher Education Voice, publisher of International Employability Insight (IEI) & founder of Asia Careers Group SDN BHD
2 年Our “fears & hopes” for UK #internationaleducation 2023. That the UK government cease issuing dependent visas for all international #postgraduate students. The 2nd fear is that caps on #internationalstudents come to fruition. The problem is how it will define “low quality degrees?” The obvious choice is using published university #rankings, ironic as that to date no #university ranking actually includes a measure of international #graduateoutcomes. If the government decide to use such an arbitrary, unsatisfactory measure, the only to stand in their way would be for UK #universities to boycott university rankings. Our hope is that universities, local councils & the private sector turn their attention to affordable #studenthousing for all students. Our final hope is that the UK sector pivots from a focus on #poststudywork to supporting students transition to successful #earlycareers back in their home countries. It would be advantageous for all UK #highereducation institutions including the Russell Group of Universities to evidence the successful transition to work for students returning home. If caps on international students are introduced the reputation all UK universities will be impacted. Asia Careers Group SDN BHD