SMRC Your Gateway To Market Insights

Companies all over the world carry out extensive market research for a better understanding of their customers and what drives them. It’s a market researcher’s job, to walk through the results and infer whether it’s primary, secondary, quantitative, or qualitative.

SMRC is one such unique market research company that has carved a niche for itself in the field of market research. By using various research strategies, SMRC brings much needed information about your marketing effectiveness and needs to your doorstep. And how do we do it? By conducting Primary Research. 

Primary research is the best way to get the most authentic information straight from the people who have personal knowledge of the product in question. It is the best way to get direct feedback from your current customers or even prospective customers, their feedback about your product, your company, and your services. Although it may be more time consuming and costly,

The Beauty of Primary Research

In the competitive corporate environment, primary research can serve as a real advantage to any business. It helps in establishing a dialogue with your target audience, collating customer intelligence and then converting that intelligence into actions, strategies and marketing effectiveness. Through primary research you can amass unique data and information that will keep you up-to-date than your competitor and give you the extra edge over the others. SMRC’s way of presentation of the findings helps you in gaining much needed attention, prestige and respect to your organization by creating added value content such as white papers or creative info graphics.

Primary research stands unique because of its direct contact with current customers as well as prospective and more importantly with the competitors through telephone interviews, focus groups or email surveys by asking questions about key issues such as their current strategies and suggestions for future actions. 

The Top 6 Benefits of First Hand Research conducted by SMRC:

1. Accuracy – Information is gathered directly from people with firsthand experience, therefore it’s accurate, timely, and authentic. 

2. Deeper Insight – by directly recording the emotional, verbal and physical experiences of your clientele and competitors, you get to revisit their feedback and later dig deep into their minds and get a deeper insight of your product and its reach. 

3. More Control – Primary research gives you complete freedom on how to collect the data and how you to use the data later thus bringing in the desired change.

4. Results – Primary research has been time and again proven to be the most effective way of conducting valuable research, thus giving you more confidence of your findings. 

5. Ownership – You’ve put best to test in carrying out the research, therefore, no one can take it away from you. It belongs to you; giving you the extra edge over the others. Now you share the data is totally your call. 

6. Returns - To get to this point, you have invested your time, effort and human resources, so think twice before you give it away. SMRC helps you to make the best of your investment.

Understanding All The Facts

Primary market research is the only way of getting very precise information from a very specific group of people. Hence it should be conducted anonymously and should be objective, free from every bias and prejudice. This research can also be converted into very valuable content and be instrumental in developing new marketing and customer profiling/ engagement strategies.

SMRC compliments your valuable primary research with more cost-effective secondary research, which will provide you with a better, well-rounded view of the market. Secondary research that you’ve obtained from sales data, reports, the internet, and second-hand accounts of the market when combined with primary research enables you to compare and contrast findings and draw well-informed inferences. Combining the two helps you to come to decisions that are comprehensive and furnish you with an understanding of all the facts objectively and effectively.

Thus, SMRC is the solution to all your marketing woes.