SMPTE's Virtual Production Initiative: A Leap Forward in Filmmaking
Congratulations to Ryan Hendricks, Ph.D. on his profile in TVB Europe
The Society of Motion Picture and Television Engineers' (SMPTE) Rapid Industry Solutions (RiS) On-Set Virtual Production (OSVP) Initiative marks its second anniversary this year. Launched to address challenges in the rapidly evolving media sector, the initiative has made significant strides in fostering innovation and collaboration.
Ryan Hendricks, a key figure behind the initiative, emphasizes its role in the industry: "It takes an entire industry to advance virtual production and the next generation of filmmakers." The RiS Initiative has been a collaborative space for manufacturers, studios, and industry professionals, promoting interoperability project sprints and developing educational resources.
One notable project is an interactive Wallchart that simplifies the complex world of OSVP. The initiative has also facilitated discussions between experts and stakeholders, driving the development of practical solutions and establishing a new language of cross-platform and cross-application interoperability.
The future of the initiative looks promising with the continuous advancement and accessibility of real-time technology. Techniques such as in-camera visual effects (ICVFX) and LED Walls are being adopted widely, from major studios to indie filmmakers, transforming storytelling and creating immersive virtual environments.
The RiS Initiative also focuses on understanding filmmakers' willingness to adopt real-time innovations. This understanding is crucial to overcome resistance from creatives and engineers. As it moves forward, the RiS Initiative aims to become a central hub for virtual production education, shaping the future of extended reality (XR) filmmakers.
Executive Consultant | Innovation Strategist | Media Psychology | Emerging Technology
1 å¹´Credit goes where credit is earned. The RiS OSVP Advisory Group and its Interoperability and Education leadership teams have been doing the work to serve the industry in incredible ways!