SMM/SMO/SEM - Which One To Go For?
Idecution Marketing Studio LLP
7+ Years Of Generating Quality Leads For SMEs And Startups Using Digital Marketing Solutions
Have you ever thought about which is a better option for your business - Social Media Marketing / Social Media Optimization (SMM/SMO) or Search Engine Marketing (SEM)?
To answer this, let us first understand the differences between the two.
For starters, Social Media Marketing and Social Media Optimization are the same thing.
People stumble upon the posts from a company or a brand while scrolling through their social media feeds. Most people use social media to connect with their personal and professional networks. While doing this, they engage with the brand posts. If they find some product or service to be interesting or useful, they check it out or submit an enquiry. At this point, they are not really keen on making a purchase.
As marketers, we try to target the audience based on their interests and demographics. The proportion of people who open social media exclusively to shop or to buy products is low. Hence, it is important to keep appearing in front of the target audience either through organic or paid campaigns.
Coming to search engines, people type words or queries for the products or services they are actively looking for. Here, the search terms help reveal the intention behind the search - informational or transactional. As a marketer, if we target transactional phrases with purchase intention, the chances of conversion are higher.
Apart from search engines, ads can also be shown on other network sites like YouTube and Gmail (in the case of Google) or other partnered websites depending upon the topics of interest for the target audience. In these types of ads of SEM, the purchase intention is less but the use of keywords and search behaviour can help get results.
If your objective is to get leads, does it mean that you should go only with Search Engine Marketing? The simple answer is No. Deciding on a platform purely on the basis of this difference is an incorrect strategy.
领英推荐
We would recommend the following as decision-making factors:
Depending on the business and industry, it is quite possible that either one or both of Social Media Marketing and Search Engine Marketing are essential.
Once the campaigns are started, the decision to continue with either or both of the tools will depend upon:
For certain businesses LTV (Life Time Value) will also be a deciding factor.
If you want to schedule a free consultation call to discuss which digital marketing options will work best for your business, mail us at [email protected]