Smile and Dial (Cold Calls weekly tips)
- Schedule calls for Monday and Wednesday mornings
- Do your homework and be prepared to ask targeted questions
- Aim for a balanced two-way dialogue
- Spread your questions evenly throughout the call
- Focus on the top 3 or 4 buyer concerns, challenges and goals
- Break your call up by the 25/50/25 rule (build rapport/discover issues/wrap up)