SMH

I feel sorry for my clients.?

I really do.

It’s annoying because they have been working SO hard over the past few years… and they’ve got QUALITY products.

A few weeks ago they were launching six new products… and their plan was to use Facebook and Google ads to drive traffic to their new products.

To the best of my knowledge, FB ads didn’t perform too well… and then to make matters worse, Google stepped in and messed things up!

For no reason, they deactivated my client’s ad account and suspended ALL of their advertising.

Are they serious!?

Apparently, my client violated Google’s terms and conditions and the decision could not be reversed.

As far as I know, they are banned from advertising on Google.

They have appealed, but so far, no response.

SMH!

And THIS is why I hate relying on paid ads - the big platforms - when growing your biz.

THIS is why I’d much rather focus on lead-generation advertising to build a list that can be nurtured and converted over time.

A list that you own, control, and can export, if need be.

Since then, I’ve tried to help them with a strategy to get traffic and leads WITHOUT needing any social media or paid ads.

Some of the traffic-getting methods could even be free.

I think it’s important to advertise on multiple platforms and use multiple media.

And not be overly reliant on Google, Facebook, Instagram, and the Internet… or even email.

I remember seeing in the news that a furniture company got their Facebook ad account banned because their ads were flagged for “Illegal Weapons”.

And the agency managing the account said that they “didn’t know what to do now that Facebook ads had been turned off.”

Question:

How many media and platforms do you rely on for your traffic?

What would happen to your biz if they shut you down?

If your answer is “Not much would change” — then good for you!

But if you know that you’d struggle without your MAIN traffic-getting platform, then read on.

https://www.jameelpaul.com

Jameel Paul

要查看或添加评论,请登录

Jameel Paul的更多文章

  • Not for the timid

    Not for the timid

    A conversation with a client yesterday: “Look, most people open emails with their finger hovering over the ‘delete’…

  • This is THE best email on the planet!

    This is THE best email on the planet!

    Check this email I just got from a client. It puts my emails to shame and it’s arguably the BEST email on the planet.

  • Exposed: Lazy Agencies Who Refuse To Think For Themselves!

    Exposed: Lazy Agencies Who Refuse To Think For Themselves!

    A new client showed me a competitor’s email that they’d like to “model” for their store. On the most part, I think…

  • Dead Ad Man Killed Vampires For Profit

    Dead Ad Man Killed Vampires For Profit

    Last week I took on a new client. And part of my “onboarding” process is to show every client the four email design…

  • The 3-letter word that explodes sales…

    The 3-letter word that explodes sales…

    I walked out of his house, smiling, with a signed contract in my hands. I’d just closed my third sale for the day and…

  • Advertising Genius Said You Need A B__ I___ , do you?

    Advertising Genius Said You Need A B__ I___ , do you?

    Just hopped off an hour-long call with a client. Every month I send them an Email Performance Review along with a plan…

  • Lambs To The Slaughterhouse!

    Lambs To The Slaughterhouse!

    Back when my daughter was 8 weeks old, she was due her MMR vaccine. The local doctors literally hounded us by text…

  • Somali Breakfast Marketing Secrets

    Somali Breakfast Marketing Secrets

    The other morning I had a serious case of kidney-tooth! Kidney-tooth is what happens after you eat a Somali breakfast……

  • 3 things I learned from running a Half-Marathon with ZERO training or preparation!

    3 things I learned from running a Half-Marathon with ZERO training or preparation!

    MAD! I woke up one day and decided that I was gonna run a half marathon. And look, I’m not in great shape! I used to…

  • Mission Sabotage … FAILED!

    Mission Sabotage … FAILED!

    Check this out for sneaky… Last month I wrote about my little bro not getting a contract at a pro football club. I said…

社区洞察

其他会员也浏览了