Smeal Alumni Interests - Marketing

Being in the higher education industry, but working with alumni in business, creates a need to be informed about their world. Thank you to all my connections for sharing valuable information on LinkedIn that helps me stay current. This post shares articles from The Smeal Network on marketing.

In the marketing articles below, I noticed that many articles were using the word "micro."

• Micro-Moments
• Micro-Targeting
• Micro-Influencer
• Micro-Landscapes

How are you using micro: moments, targeting, influencers or landscapes?

Help us strengthen the Smeal/Penn State network and continue to make it the #1 College Network! If you are a Smeal alum, please join us on LinkedIn and post articles on information that you are following. Remember it should say "Official" on the title!

Below are marketing articles that you might find useful shared by Smeal alumni.

Articles shared by Angel Grant (‘07 Marketing) Senior Manager, Digital Marketing at LG Electronics:

Ads/ Marketing

• M-Commerce Will Dominate E-Comm This Year: eMarketer Most e-comm purchases will come from a smartphone
• TV-Connected Devices Pave the Way for New Ways to Watch Content
• Advertising Boycott of Breitbart News Appears to be Growing
• ESPN to make original digital shorts for ‘SportsCenter’
• GE Pays Boston Celtics Over $7 Million a Year for Ads on Jerseys
• Most People Want to Be Rewarded After Watching an Ad Online
• eMarketer Scales Back Estimates of Ad Blocking in the US   
• Vice founder Shane Smith predicts ‘chaos’ for digital advertising in 2017                                      
• The Washington Post rolls out new customizable content ad unit
• A Super Bowl Ad Is the Equivalent of Lighting Money on Fire (Which Can Be More Strategic Than It Sounds)
• DMP Adoption Is On The Rise, But Challenges Remain
• Survey: Marketers' Data Priorities Shift From 'Collection' To 'Value' 
• At media industry gathering, a focus on a time of discontent
• What brands can learn from the three-day #DeleteUber outrage cycle
• '90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency 

TV/Netflix/Radio

• Netflix dominates Saturdays — here's how it stacks up against TV networks the rest of the week
• Third Quarter Drift Dings Super Bowl LI Ratings
• NFL ratings were down all season, and there’s no reason to think they’ll get better next year
• The FCC won’t force cable companies to unlock their set-top boxes after all

Other

• P&G’s Pritchard: 'We Don’t Want To Waste Time And Money On A Crappy Media Supply Chain'
• So Much For Showrooming — New Study Suggests The Opposite 

Marketing: Are you marketing to Generation Z?

Fewer than 1% of Fortune 1000 board directors are marketers. We want to change that shared by Renee Baker (MBA) Strategic Financial Services Marketing Leader, Adjunct Marketing Professor, and FCS Board Director: “Yesterday, MediaLink announced our new effort to diversify corporate boards and bring in more directors with marketing and digital experience. We unveiled the news at the MAKERS conference in Rancho Palos Verdes, Calif., and I sat down with LinkedIn New Economy Editor Caroline Fairchild to chat more with her on the news.”

Infor inks integration, sales pact with Marketo shared by Leyla (Morzan) Bambury (‘09 Management) Team Lead (North America) at Hootsuite Media Inc.: “nfor's CRM suite will integrate with Marketo's marketing automation platform, allowing the two companies to jointly sell them to business customers. In big picture terms, the partnership can be seen as a combined effort to take on the giants of the enterprise software space, including Salesforce, Oracle, Adobe, Microsoft, IBM and SAP.”

Articles shared by Tammy Beil (‘99 Business Administration) President & Chief Growth Officer at TABeil LLC:

--How to Market to Generation Z: “Even the youngest members of Gen Z can offer a huge boon to your business. They are a generation that has grown up with the Internet. As a result, they are incredibly tech savvy and are often the person older family members turn to when looking for help researching products. In fact, in a recent survey, 93% of families said their children and teens have at least some influence on their household purchases and overall spending.”

--What Activity Trackers Can Teach Pharma Marketers: “In fact, one recent study showed that young adults on a long-term healthy diet and exercise program using a wearable activity tracking device lost 5.2 pounds less over 24 months than a group on a similar program but using a website to track their progress.”

The clever marketing behind Netflix's Black Mirror shared by Brian Beatty (‘12 Finance) Senior Financial Analyst at Highmark: “Anyone who has heard of the dark British science-fiction series Black Mirror knows of the unsettling nature of each episode, centered primarily around the effects of technological advances and their consequences in society. The series gives nods to both technology that is already prevalent today such as visual reality and Google Glass and technology that may very well be possible in the near future.”

How Trust Signals Lead to Website Conversions shared by Eli Bohemond (‘10 Accounting) Career Development Advisor at Hult International Business School: “How can you make sure your employer brand is trustworthy and credible? Start by looking at your website – is it full of trust signals or trumpet-blowing? I’ve spoken to Filip Matous who is a Digital Strategist and author of ‘How To Get Your Website Noticed‘, to find out more about the simple mistakes many businesses make digitally, and how to overcome them.” 

8 Business Secrets Of The Grateful Dead shared by Marshall Corey (Marketing) Director of Social Media/Digital Marketing at Shine Foundation: “In the 1960s," they write, "the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today." It was their innovative approach to connecting with fans that allowed the Dead to prosper, despite the fact that their recordings rarely reached the top of the charts.”

Why companies like Yahoo, Myspace, and Dell seemed to do everything right and still didn't survive? shared by Renee DeMay (‘89 Supply Chain Information Systems) Vice President of WW Customer Excellence at ANSYS Inc.: "The new technology that started out as ‘low quality’ still gets adopted by a minority who become the app’s preachers. It steadily improves until it is good enough to meet the performance expectations of even the most demanding customers. By this time, however, it's usually too late for competitors to do much about it because they fail to develop the required capabilities and linkages to leverage the new technology.”

Articles shared by Erica Donaldson-Dipyatic (Management) Associate Director of Digital Marketing (Marketing Automation) at BNY Mellon:

--Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes “Here’s What You’ll Need:50% of the top million websites use Google Tag Manager, the incredibly powerful analytics/marketing tool that quickly deploys tagging across your website. Want to do Facebook remarketing? Subscribing to HubSpot, Pardot or another marketing automation service? Need to add an AdWords conversion tag?”

--Audience Modeling with Google Analytics 360 & Cloud Platform: “Cloud Datalab is a beta member of the Cloud Platform family. It allows an easy, one-click deployment of a tool called Jupyter to a Compute Engine instance. Jupyter is tool and a format for running Python code in a “notebook”, where you can combine documentation, commentary, data, and code all in one place. You can think of it as a lab notebook with built-in computation power, and it’s a pretty commonly used tool in Python. (It used to be called iPython, and you may know it under that name.)”

4 Content Marketers Experimenting Their Way to Engagement shared by Ebong Eka (Webinar Presenter) President of Ericorp Consulting, Inc: “With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd? “

Heinz turns to Mad Men's Don Draper for real Ad Campaign shared by Lauren Farrell (‘08 Marketing) Digital Marketing Strategist at MarketScale: “Today’s conventional wisdom began as yesterday’s radical nonsense. Following an adman’s evolution from the dawn to the dusk of the revolutionary 60s, AMC’s Mad Men had a particular knack for documenting radical shifts in thought over time. Attuned to the cultural transformations of the era, the show is also savvy to the transformations in marketing. When it comes to branding, Don Draper, the series “mad” anti-hero, is a visionary—often well beyond the time of his clients, who frequently find his ideas nonsensical.”

How To Go Beyond Omnichannel shared by Bob Frank (Marketing) Sales Director of Strategic Accounts at Interactions LLC.: “We know that 2016 was the year of “omnichannel”—but we don’t believe omnichannel goes far enough. To us, omnichannel requires only the ability to accept payments in all channels. It’s a good and necessary step for any business, but it’s not enough in today’s retail environment. Modern consumers demand unified commerce: support for the entire customer journey across all channels, from brick‐and‐mortar to e‐commerce to in‐aisle and beyond.”

SUPER BOWL 50: How much media did the most viral ads earn? shared by Lauren Fusco (‘14 Management) Account Development Associate and Kyle Skinner ('15 Marketing) Sales Executive at iQ Media Corporation: “We analyzed media data of Adweek’s rundown of the most viral advertisements of Super Bowl 50 across TV and online channels. This report reveals: the volume of conversations generated from each ad and the resonance or lasting endurance of those conversations.”

Articles Shared by Jeff Gibbard (Webinar Presenter) Founder/President of True Voice Media

--7 Great Examples of Interactive Ads: “Interactive ads are a great way for marketers to really engage with consumers directly. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.”

--Your Brand Screwed-Up On Social Media, Now What?: “No matter how long the tweet had been live on the Kitchen Aid account prior to being removed, the damage had been done. Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. That’s what happened first.”

--Everyone Grows an Email List. Here’s Why We Stopped Growing Ours.: “We replaced all of the email CTAs on the blog with signup CTAs — from top to bottom, from HelloBar to slideup, everything all of a sudden started being about Buffer and Buffer’s benefits for social media marketers.”

--iVlog: How to start a vlog with iPhone - A guide to the equipment and apps: “Jeff Gibbard explains the types of equipment and apps he uses to film vlogs with his iPhone 7. Such equipment includes a mini mobile Tripod, a Tripod adapter, a Bluetooth selfie stick, and an iPhone mic.”

--Content + EAT = Superior Google Rankings: “To complicate things, Google is developing and improving their Artificial Intelligence (AI). It will eventually make constant decisions on “what’s in and what’s out” with regard to Google first page ranking. Their goal is to move away from updates like Panda and toward a constant process of evolution guided by the AI.”

--7 Companies That are Killing It with Brand-Driven Storytelling: “In business, the rules don’t really change. Telling your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with your company. ”

--How to Increase Organize Site Traffic: “First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries.”

Shared by Steve Goldberg (‘79 Accounting) Executive Vice President and Managing Partner for Media Recruiting Group:

--Ad blocking is now a chronic but manageable condition: “The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic growth is happening. Still, publishers are not exactly in the mood for popping corks of champagne. Besides being beset by a host of challenges– the rise of the Google-Facebook duopoly to an over-dependence on platforms to a depressed digital ad market — ad blocking is still seen as a menace.”

--With Orchestration Still A Pipe Dream, Marketers Should Focus On Coordination To Align Resources: “Instead of thinking about orchestrating a perfect journey of brand interactions, marketers should concentrate on better coordinating their activities across the broader ecosystem. This approach, marketing coordination, is defined as better alignment, through technology, of existing marketing resources. It is the first step in breaking down the organizational silos between paid and owned communications – both on the brand and agency sides.”

This Business Podcast Filled a Famous Arena Ten Times Over on a $5 Marketing Budget shared by Melissa Gonzalez (Finance) CEO of The Lionesque Group: “ I’m one of the producers and hosts of “Fashion Is Your Business,” a business podcast at the intersection of fashion, technology and commerce. In less than 15 months and 90 episodes, we’ve amassed more than 180,000 downloads, which equates to filling the legendary Madison Square Garden. Ten times over.”

Articles shared by Angel Grant (‘07 Marketing) Senior Manager, Digital Marketing at LG Electronics:

--What the NBA's G-League Deal Means for Sports Marketing: “Beginning with the 2017-18 season, the NBA Development League, known as the D-League, will be renamed NBA Gatorade League and branded the "G-League." The NBA in a press release described it as a "a multi-year expanded partnership" with Gatorade, which has partnered with the league since it became the league's official sports drink sponsor in 1984. Financial terms were not disclosed.”

--The Pressure Is on for Retailers to Go Omnichannel - eMarketer: “Omnichannel retail is getting a lot of attention in 2017, due to a growing focus on the discipline by top players like Amazon and Walmart. But for many other retailers, the challenge of balancing and streamlining their physical and digital commerce operations continues to be a challenge.”

--It's Not Just Millennials That Tap into Mobile for Social: “It's no surprise that millennials' social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.”

Reach Is the New Black: Advertising’s Mass Reawakening shared by Jeff Grygier (Finance) Chief Financial Officer (CFO) at Marathon Energy Corporation: “In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data can locate precise prospects in the moment they’re ready to buy, the thinking goes, which makes advertising broadly across media a waste of time and money.”

The Cost of Running a Marketing Automation Team shared by Tiffany Gourdin (‘04 Business Logistics) Regional Marketing Manager, North America at CPA Global: “We know marketing automation has grown in importance, and there are plenty of resources to explain how it can help organizations. But what goes on behind the scenes? And what will it cost your organization?”

An Analytical Approach to Market Research shared by Dawn Halkuff (‘97 Marketing) Chief Commercial Officer at TherapeuticsMD: “While the marketing industry has been steadily shifting toward a data-driven new reality, the marriage of observed data and custom-collected survey data has been adopted more slowly than might be expected. This is often due to a segregation of duties between research, analytics, and technology staff. In the future, these disciplines are predicted to merge closer together. Fulcrum’s capabilities in data science and big data management, along with its market research practice, offers a unique and powerful set of services that blend the three disciplines for comprehensive customer understanding.”

Articles shared by Erik Harbison (‘93 Marketing) Strategic Advisor at Socialight Media Marketing:

--The No BS Approach to Influencer Marketing: “The most practical and useful way to engage influencers in a way that creates value for everyone involved is through content. In fact, 80% of marketers say content marketing is what working with influencers has the greatest impact on. Accept that truth and your path to influencer marketing ROI will be much shorter, painless and enjoyable.”

--How Hootsuite Increased Conversion By 16% With One Question: “Hootsuite’s branded landing page was originally designed with the assumption that everyone who searched “Hootsuite” must understand how the product works. They loaded their branded landing page with graphics and illustrations showcasing the product’s higher-level functions.”

--Before starting your #EmailMarketing program - Avoid These Mistakes or Fail: Part 1: “Launching an email marketing program can be exciting. Too often, jumping right into adding names from business cards you collected and sending out promotional emails feels like the right way to launch your email marketing program. Not yet.”

--[INFOGRAPHIC] Is your content icky or sticky? | Be Good To Your Users Blog: “Like you, I’ve been bombarded with utterly ridiculous claims that our attention spans are shrinking, meaning we need to turn everything into shallow listicles. I know you don’t believe that baloney. But just in case anyone else on the Internet does, I’ve summarised Jay’s wisest words on creating exceptional content in an infographic.”

--The Value of Micro-Influencers & Why Your Business Should Use Them – Brittany Hoffman: “The beauty of a micro-influencer with a rabid fan base is that the attention is there, and more importantly, the trust. You want to find the influencers who align with the audience you are trying to reach, but are also authentic in the products and recommendations they make”

Weekend Read: Essential Digital Marketing Tools for everyone shared by John Hayden (‘82 Accounting) President of Antonelli Institute: “The tools I'm going to share will be a mix of Technical with Practical and Tactical. All of these are incredibly easy to use, but the data can be a lot to take in. If you need a hand deciphering anything you find, give me a shout, and I'll help you out.”

Why Email Marketing May Be Major in 2017 shared by Abigail Johnson (‘14 Marketing) Marketing and Business Development Coordinator at Bergman Engineering, LLC: “Fake news, ad blockers and less robust reporting metrics from social media sites are just a few of the reasons why marketers are putting more resources into email marketing to reach their customers. In this landscape, businesses may find that they need to do more to inspire customers to open and respond to their messages.”

Shared by Laura Kruser (‘12 Marketing) Marketing Specialist at Selligent:

--Tito's Vodka Distills Success out of Email Marketing: “Recent statistics have often led brands to believe that social media is the best place to reach a young audience. However, social media networks are not the only avenue of marketing. As Tito's Vodka found out, the greatest way to spread its products is directly to the individual.”

--Want to Beat the Competition? Try Contextual Marketing: “The key to success is to think about every marketing effort from the consumer perspective, starting with a key insight that can be used to make a relevant connection. These insights can be put through a simple framework we call LUV: Limit, Understand, Value.”

Inside Oreo’s Global Marketing Strategy Featuring Shaq, Neymar And Christina Aguilera shared by Gregory LoPototro (‘15 Supply Chain) Global Information Systems Technology Associate: “When you’re a brand whose built bullions in equity by banking on the simple ritual of dunking a cookie in milk, then it’s only a must that you bring the biggest and baddest dunker of his generation to market your latest message.”

Articles shared by Michelle Harmon-Madsen (Marketing) Senior Vice President at FreshDirect

--Nestlé Waters: Brand, Publisher Goal Is Still About 'Telling Interesting Stories: “From social networks to syndicated content providers, brands have an ever-growing list of publishers to choose from when it comes to displaying their ads. But these choices raise questions about strategy, challenging brands to constantly re-evaluate the right fit for their content. Antonio Sciuto, CMO at Nestlé Waters, spoke with eMarketer’s Maria Minsker about how the company works with publishers to ensure they’re reaching consumers effectively.”

--These Mobile Innovators Are Shaping the Future of Advertising: “The mobile marketing landscape has grown more heavily populated with important players, many of whom quietly operate behind the scenes while some of their more brand-centric industry peers enjoy a greater share of the limelight. Adweek beat the bushes in search of the best and brightest minds behind great mobile campaigns that are transforming the marketing world.”

--The New York Times using the Oscars to launch a new ad campaign about 'The Truth': “The newspaper is using the Oscars platform to launch a multi-faceted ad campaign, centered around the Times’ pursuit of “The Truth.” It’s the paper’s first television brand campaign in a decade, and according to Times executives, is likely the first time they’ve ever advertised during such a popular primetime TV event.” 

The Creative Thinking Trick That Landed Us the Deal shared by Kevin Lisanti (‘14 Finance) Associate - Financial Markets at PwC: “A lot has been written about different negotiating techniques. There’s anchoring – setting a really low or high first offer, which sets the tone for the rest of the negotiation. You could put timing pressure on the deal, making it seem more urgent (and thus more important) than it is. And, of course, you always have to know your BATNA (Best Alternative To the Negotiated Agreement).”

Infographic: How Storytelling Is Helping Brands Sell More Products shared by Emily Leiden (‘15 Marketing) Retail Sales Representative at The Hershey Company: “It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator," explained Ilya Vedrashko, svp and director of research at Hill Holliday's consumer research arm, Origin. "Stories move not only people, but they also move product."

What Is The Future of Search In 2017 shared by Matt Macnamara (‘16 Finance) Business Development Manager at Univest Capital, Inc.: "Whether you rely solely on Google, or if you tend to stray to alternatives like Bing or even DuckDuckGo, the future of search engines plays a huge part in not only your daily life, but the success of your brand. Because the technology is constantly evolving, any book you read is already outdated; in order to stay on the cutting edge of search engine progress, ensure you continuously update your knowledge by reading articles (such as this one), staying up to date on new algorithms, analyzing your competitors' successes and failures, and consult expert opinions and insights.”

The Power of the Brand: Its Associations Can Affect Consumers Without Them Even Knowing It shared by Mark Markoff (Supply Chain Information Systems) Account Manager at Black Box Network Services: “Simon Sinek said "People don't buy what you do, they buy why you do it." The brand is really a "meaning system" in which savvy companies attempt to establish and communicate their "why" to consumers. This is powerful when consumers align their identities with the company, and the brand becomes part of who they are, a symbol for a lifestyle.” 

Shared by Scott Mathis (‘98 Finance) Director of Marketing at Harte Hanks:

--“How to Engineer Micro-Moments using Jobs to be Done” – Anthony Ulwick: “Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”

--Marketing Cost per Channel is Harder Than You Think (Google and Adobe Analytics) “For the so-called “Paid Channels”, i.e. usually pay-per-click or pay-per-mille ad network like Bing Ads or AdWords, Facebook Ads or price comparison engines, the main message of a marketing data analysis should always be tied to costs: How much bang did we get for the buck? Here, Return on Ad Spend (ROAS) and Cost per Order (CPO) are way more important than “soft” KPIs like the Conversion Rate.”

--“The O-Factor: A Powerful Tool To Improve Marketing Effectiveness” – Marcy Strauss Axelrod: “The average adult makes around 35,000 decisions each day. Almost all are habitual. This is because our brains are efficiency seekers, leading familiarity and ease to win, and habits to rule our lives.”

MarTech Landscapes: 2017 Wish List for Marketers & Ecosystem Builders shared by Stacy Milman (‘03 Marketing) Senior Partner Marketing Manager - LaunchPoint at Marketo: “How can broad marketing technology landscapes be more valuable for marketing and business development practitioners? Which filters could narrow the focus to a select group of companies producing more relevant “micro-landscapes” for a particular company type or industry? These landscapes could shorten the time companies spend investigating and building martech stacks and partner ecosystems. Below is a summary of my thoughts fueled by conversations with marketing and business development leaders.”

Palos Park mom influences retailers to use kids with disabilities in ads shared by C.J. Reuter (‘91 Marketing) Regional Sales Director at Workiva: “For five years, Katie Driscoll of Palos Park worked day and night trying to persuade retailers to use more children with disabilities in advertising. She flew all over the country offering photo clinics to parents of children with special needs so they would have images to use while promoting the mission as well.”

This Danish ad will challenge you to step outside your defining box shared by Rachel Saslaw (‘14 Marketing) Associate Brand Manager, Suave Hair & Masterbrand at Unilever: "This Danish television station ad, entitled "All that we share," challenges this narrative with a simple but effective formula. In the video, groups of Danes get onto a stage, stepping into delineated areas on the floor that define them by opposition — "The high earners" vs. "Those just getting by;" lifelong Danes vs. immigrants; "Those who trust" vs. "Those we try to avoid." At some point, something happens that will push these people to step outside their defining boxes. And it's so heartwarming we want to cry." 

Will the TV ever replace the STB? shared by David Schmitz (Marketing) Xfinity Sales Development Manager: “Despite ongoing predictions of cord cutting/shaving, STBs still securely deliver pay-TV content into the majority of homes. But TVs are becoming smarter by the day and device manufacturers would rather sell a new TV than a “cheap” STB. This is not new, but will this year be the one when the big screen wants a bigger role?”

For Marketers, TV Sets Are an Invaluable Pair of Eyes shared by Kyle Skinner (‘15 Marketing) Sales Development at iQ Media corp: “While Ellen Milz and her family were watching the Olympics last summer, their TV was watching them. Ms. Milz, 48, who lives with her husband and three children in Chicago, had agreed to be a panelist for a company called TVision Insights, which monitored her viewing habits."

Articles shared by Jillian Shapiro (Supply Chain Information Systems) Director of Digital Product and Business Development at Anomaly:

--Video: What's the Big Buzzword of 2017? Learn From Our A-List Execs: “But from year to year, those catchphrases change, so we asked executives on our Agency A-List to cite what they thought might be the hot topics in the coming year -- in one word. Each had their own individual ideas, which you can see below. But our favorite might be this wry response from DDB North America CEO Wendy Clark: "It's not that we don't have enough industry buzzwords."

--How Budweiser Created an Epic Immigrant Story to Reclaim the Super Bowl Spotlight: “The mud is thick and sticky, the kind that threatens to pull off your boots when you step into it. Flecks of it are splattered on the Victorian-era dresses and suits being worn by two dozen extras. It’s a dreary, drizzly day in mid-January, made grayer by plumes of smoke from a noisy fog machine, and these actors have spent hours wandering in and out of this gummy scene for the first wide shot from director Chris Sargent during the three-day production of Budweiser’s 60-second spot for the Super Bowl on Feb. 5.”

The Biggest Trend In Ad Tech We'll See In 2017: The Pay Per Transaction Model shared by Sahej Thapar (‘14 Marketing) Business Solutions Executive, Acquisition at AT&T: “Pay Per Transaction makes sense for a number of a reasons. For one, it eliminates the friction between advertisers and content consumers that we witness on the web. Ad blocking won’t be needed at all; in fact, consumers will be actively seeking out the companies they wish to purchase from.”

Digital Marketing | What We Do & How We Do it shared by Amy Williams  (Health and Human Development) President at SageWorks RX: “I have almost completed my 4 years career in Digital Marketing. Although I don’t want to claim that I am an expert into this field, but whatever I have learnt in the last 4 years on Digital Marketing I want to share my experiences with all of you.”

What’s Coming Next for Social Media Marketing - According to Facebook and Pinterest shared by Todd Yildiran (‘16 Finance) Customer Experience Consultant: “So what will 2017 have in store for social media and digital marketing? While you’ve no doubt seen and read your share of predictions posts already, this week two people from within two of the major social networks have outlined their tips for what they expect to see.”