SMB Guide to Navigating Google's Double Whammy: Back to Back Core Updates

Unpacking the October & November 2023 Google Core Updates ??

In an unprecedented move, Google rolled out not one, but two major core updates in the last quarter of 2023. As a business leader, it's crucial to understand the implications of these updates on your digital presence.

What Happened?

The October 2023 core update began on October 5 and concluded on October 19, followed closely by the November 2023 core update, which started on November 2 and finished on November 28. These back-to-back updates are a rarity, indicating significant enhancements in Google’s search algorithms.

Why the Consecutive Updates?

Google clarified that each update targeted different core systems, not a continuation of the other. The objective? To refine and enhance different aspects of the search ranking process.

Impact on Your Business

These updates brought noticeable fluctuations in search rankings. The November update, in particular, saw a higher degree of reshuffling in search results compared to the October update. But remember, if your site's rankings changed, it's not necessarily a penalty. Non-spam issues could be the reason.

Navigating Post-Update Waters

Here are some actionable steps to adapt to these updates:

1. Understand the Changes: Grasp the specifics of the updates and their impact on your site.
2. Analyze and Strategize: Before making any changes, analyze your website's performance post-update and strategize accordingly.
3. Content is King: Align your content with user search intent, focusing on relevancy and value.
4. Improve Overall Site Quality: Focus on enhancing your website’s content and user experience.
5. Stay Informed and Patient: Follow Google's guidelines and remember that SEO is a long-term game.

The Bigger Picture

These updates are a reminder of the evolving nature of SEO and the importance of staying agile in your digital strategies. As we sail into the busiest shopping season, understanding these shifts is more crucial than ever.

?? How have these updates impacted your website? What strategies are you adopting to adapt? Let's discuss below!