Smartwatch Killer Feature Found: Watch Face

It is sometimes really hard to understand people. First, everyone is saying “I don’t get smartwatches”, and the next minute 2 millions Apple Watches are sold in the first week. That’s more than the number of iPhones sold after launching. What the hell is going on?

My misunderstanding is understandable, given that I’m a techie. As you may know, Apple Watch was a very limited platform for developers with initial release, while Android Wear and Pebble have long provided rich SDKs, which led to hundreds of advanced apps being developed. So why would people buy the limited Apple Watch when the competitors provided so much more functionality? Apple’s magic? Buyer personas? Fashion? Yes, yes and yes.

The bottom line, at least for app designers, is that all the rich interactions on a watch are not nearly as important to regular, everyday users as is the fashion attribute. The new features represent a change in behavior, and will need more time to become accepted. People just don’t see the point in that extra functionality. At least not yet. They are used to looking at the watch and seeing relevant information. Like they always did with looking at the time. Now we have the opportunity to show them much more.

Read the fulll article at https://elekslabs.com/2015/06/smartwatch-killer-feature-found-watch-face.html