Smartscore Global: Behind The Scenes - Majesty Golf

?? Meet Christopher HY Kim(???) , Global CEO - Majesty Golf

MAJESTY GOLF , our luxury golf club brand, is a part of the Smartscore Group since February 2022. It leads the premium golf equipment market in Korea and Japan under the leadership of Christopher Kim, the Global CEO.?

His visionary leadership has been instrumental in driving global business from Korea. He has also been steering the development of STERNA, the most exceptional product line yet, set to be unveiled in June!

??SCORE

Majesty Golf takes immense pride in being the top player as the premium golf club brand in Korea and Japan. With a legacy spanning over 50 years, we have established a strong foothold in the golf equipment market, particularly in the premium segment, through our innovative design features and uncompromising quality. Our commitment goes beyond delivering cutting-edge technology and it is about embracing a lifestyle of excellence and sophistication that our customers take pride in owning Majesty golf clubs.

??CLUB

Regarding golf clubs, there is a significant difference in trends for various markets. In the United States, there is a significant emphasis on longer distances and accuracy. However, the Korean market presents a unique trend where golf clubs also serve as a symbol of social status, particularly within the premium segment.

At Majesty Golf, we cater to these diverse needs through our three sub-brands: Majesty as the Premium line, Maruman as the Popular line, and our newly acquired brand, Zestaim, for performance-oriented golf clubs - offering accessibility and performance to golfers at all skill levels.

It is truly rewarding to hear customers express satisfaction with our craftsmanship and dedication to quality.

??BUDDY

We recently relocated to the Smartscore Group's headquarters in Samseong-dong, Seoul, after joining the Smartscore group. This integration has strengthened group communication, allowing us to collaborate closely with GOLF Magazine Korea and McKayson. Our brand will expand its brand portfolio to cater to female golfers of all ages while also expanding the premium positioning for males.

Especially for our collaboration with the Smartscore Global team, presents an exciting opportunity to widen our brand presence in Southeast Asia. We are looking forward to the next sprint as Smartscore expands globally.

??What does ‘SMART’ mean to you?

Smart encapsulates our commitment to thinking ahead, understanding market trends, and preparing for the future.?

At Majesty Golf, we ensure our strategies align with the dynamic landscape of the golf industry, enabling us to make informed decisions that drive innovation.

Our product development process at Majesty Golf revolves around meticulous planning and execution. We allocate approximately two years to renew editions of our existing product lines. For the introduction of new products, we set a comprehensive three-year timeline. This extended timeframe enables us to conduct extensive research, gather valuable feedback, and meticulously craft products that embody our commitment to quality.

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