SmartResponse Win Currensea DRTV Creative and Media Buying/Planning Account

Currensea, the UK’s best rated travel debit card, have appointed SmartResponse Media for their DRTV creative and media buying/planning account.?

The inaugural DRTV campaign for the innovative fintech brand will launch on August 1st with 60 and 30 second advert creatives broadcast during the height of the UK holiday season.

Commenting on their new campaign, Diego Vazquez Zubeldia, Director of Growth at Currensea commented; “We appointed SmartResponse due to their deep sector expertise in DRTV advertising for both creative development and media buying/planning and are looking forward to seeing the positive results from our first broadcast campaign“.

Pete Mills, Managing Director of SmartResponse responded: “We are delighted to have the opportunity to work with Currensea creating their DRTV advertising campaign to recruit many new customers for this pioneering digital brand“.