SMARTIES? X Global 2023 Winners Announced!
MMA Global proudly announces the winners of the esteemed SMARTIES? X Global 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefuture of creativity and innovation in marketing.
Winning campaigns inspire the industry, demonstrating the transformative power of strategic creativity. Additionally, SMARTIES? X Global 2023 winners will be featured in the prestigious MMA Business Impact Index (BII), further solidifying their status as leaders in the field. The BII recognizes the best of the best, utilizing a proprietary methodology developed in collaboration with WARC . This methodology compiles the rankings using finalist and winner data from awards programs across the globe.
This year, the SMARTIES? X Global received submissions across six channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, and Creative. Evaluated by a distinguished global jury of marketing experts, each entry underwent rigorous scrutiny to identify the most impactful and innovative campaigns.
The SMARTIES X Global 2023 saw the presentation of 35 Gold, 35 Silver, and 30 Bronze category awards, along with 10 Industry Awards recognizing outstanding achievements across various categories. Dove took the honors as Brand of the Year, and 联合利华 as Advertiser of the Year, with the captivating 酩悦·轩尼诗-路易·威登集团 's Destination Aranya celebrated as the Best in Show, symbolizing exceptional creativity and business impact. TikTok takes center stage as Publisher of the Year, and Cif is recognized as the Most Resilient Brand of the Year.
Congratulations to all the recipients, including AdTheorent as the Enabling Technology Company, 李奥贝纳 KSA as the Creative Agency of the Year, and 传立媒体 China and Mindshare as Media Agency of the Year and Agency Network of the Year Global, respectively. These winners represent inspiring examples of excellence, setting a high standard for the marketing industry.
Complete list of winners - SMARTIES? X Global 2023 Winner Gallery - https://www.mmaglobal.com/smarties-2023/finalists/winners/region:1
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Judges roster - https://www.mmaglobal.com/smarties/awards/programs/x/juryhttps://www.mmaglobal.com/smarties/awards/programs/x/jury
Let's continue celebrating excellence and innovation in marketing!?
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