The Smartest Way to Start a Business

Generally speaking, 1 out of every 2 businesses fails in their first 5 years.?

It’s because a large portion of businesses start a little backwards - with an IDEA instead of an audience.?

This causes people to create businesses that:

?? Have a lack of demand.

?? Aren’t very profitable.

?? Suck up a bunch of your time doing things you don’t want to do with people you don’t want to do them with.

?? Often times require you to take a loan on your house or some other risky financial move.

It’s the classic trap we all know and (don’t) love and most importantly, it isn’t necessary for success.?

In fact, it makes success more difficult - especially to sustain. How long can you do something you actually hate? Not long.?

Instead, your business will be more successful - and it will be sustainable if you make it around people you actually enjoy spending time with.?

These insights come straight from the research and real-world experience of business coach Stuart Morris. After teaching entrepreneurship at a top global business school for over a decade and working with hundreds of aspiring business owners, Stuart boiled down the key mindsets and strategies that set successful entrepreneurs apart. Spoiler alert: it's not always about minimizing risk, but rather about taking risks you can truly afford. Stuart shares the concept of "affordable loss" from studying how pros think. They see new ventures not just as potential rewards but experiences worth having even if they lose their investment.

The key is starting small with what you can afford to lose so the ride is still "fun" either way.

Blindly chasing the next big gold rush rarely works either. Stuart suggests forgetting about inventing hot new "wheelbarrows" altogether.

Instead, build genuine relationships and embed yourself within niche communities to discover what problems your fellow humans already need solved. There’s plenty of them and you will be doing society such a service by solving them!?

Design your business around alleviating real frustrations vs gambling on an unproven market and your chances for success naturally increase.

If you’re looking for a way to build a fulfilling business, with less risk and more intentionality - with the support of people who have done it before you - then check out his One in a Million Life course.?

It’s the refreshing alternative to BS get rich schemes and dated business school information we’ve all been looking for!

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