Smarter testing to drive your product launch success, 5 strategies for attracting new customers on Instacart, and more!
Bold Strategies, a Harvest Group Company
Bold Strategies helps brands grow faster. We are "Your Complete eCommerce Growth Department," led by proven CPG experts!
Unlock Launch Success with Smarter Product Testing
Each year, about 30,000 new CPG products are introduced into the market, yet 70% of them struggle to find long-term growth. Many of them are excellent ideas that just didn't get their fair shot at success. Why? Read on to learn how innovation funnels are missing the mark in three key areas and how smarter testing can help you set up your next launch for better success.?Read more...
More News & Insights
Expanding Your Brand on Instacart: 5 Key Strategies to Attract New Customers
?BOLD! is a proud participant in the firstmovr JBPx Instacart eCommerce Growth Summit on Wednesday, June 26, from 12:00 to 2:00 PM ET. Join industry leaders from Instacart, Colgate-Palmolive, MARS United Commerce, and the BOLD! team for an insightful event on maximizing your impact through Instacart. ?VP of Performance Marketing Sean?Cuthbertson will lead the session "Expanding Your Brand on Instacart: 5 Key Strategies to Attract New Customers." We would love for you to join us! Register Now...
From Analysis to Action: Using DeepCategory Insights to Build Commerce Success
?The commerce landscape shifts at the speed of trends. The result? Brands can get caught up in a whirlwind of change and need help identifying their footing amidst ever evolving consumer preferences and fierce competition. The best way to rise to the challenge? A careful assessment that analyzes and capitalizes on these shifts. Read on to learn how you can better understand your category and competitors and discover where your brand should focus for success. Read More...
Client Spotlight: GoGo squeeZ Launches New Active Fruit Blend Snack
?Congratulations to GoGo squeeZ on the launch of their new GoGo SqueeZ Active snacks! These convenient, shelf-stable pouches contain a delicious fruit blend packed with electrolytes, antioxidants, and vitamins C, A, and E to help replenish essential nutrients lost through physical activity. BOLD! is thrilled to have partnered with GoGo squeeZ for this launch by providing e-commerce and retail media support.? Read More...
The Power of Client-Agency Chemistry
At BOLD!, we often guide brands on their growth journeys, but we occasionally find ourselves in the client’s shoes as well. This role reversal provides invaluable insights and a fresh perspective on what truly fuels a valuable partnership.? CEO Darcy Ramler shares her thoughts on the undeniable importance of synergy, trust, and communication in the client-agency relationship.? Read More...
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