SmartDukaan – A story of Smart Retailing

SmartDukaan is the first successful tech-led franchise retail model in India. The ultimate goal of SmartDukaan is to make latest products & services accessible from every corner of the country by empowering local retailers & creating an organised distribution network for the brands.

SmartDukaan has a vision towards digitizing the Indian retail & distribution systems in semi-urban & rural. Despite having new digital technologies and increased usage of the internet, rural India is still facing a digital gap. This is because of the lack of awareness or accessibility to technology. SmartDukaan focuses on bridging this digital gap by expanding its franchise to tier 2 and tier 3 cities to create awareness by creating digital entrepreneurs & increase accessibility to the latest products & services.

SmartDukaan makes it possible.?

Inability of Big Brands to enter Tier 2 and Tier 3 cities

International smartphone Brands interested in getting into the Indian rural and semi-urban market often find it challenging owing to the diversity in customer preferences, language and culture etc. SmartDukaan has made it simple and convenient for these brands to enter these untapped markets by leveraging their strong technical know-how, market knowledge, and diverse team.

Smart Retailing

There are many challenges when it comes to starting a mobile retail business in rural areas. The process is not as simple as it is for the people in Tier 1 cities. It gets hard for small businesses to reach out to top mobile brands because of various barriers.?

SmartDukaan on the other hand, helps these small rural and semi-urban business owners by opening a modern retail outlet at par with any other multi-brand outlets. The inventory, complete store management, marketing offers and even social media promotions are overseen and enabled by SmartDukaan. The entire process of setting up a physical store & designing it is simplified for the retailers. It also involves taking complete care of the operational activities on behalf of the retailers.?

This initiative encourages entrepreneurship and gives financial freedom to rural retailers.

Rich Customer Experience

SmartDukaan excels in providing a rich customer experience. Latest mobiles and accessories from the top brands are made available at the store. All the stores have a great infrastructure and are made customer-centric, keeping in mind the customer’s preferences and needs in mind. Customers are educated and guided at every step of the way. This ensures that the rural people get a better experience.

At-Home Delivery Assistance

To serve the customers even better, SmartDukaan has also enabled home delivery options to all the rural areas. While other online retailers typically take 2-3 days to deliver an order, SmartDukaan delivers it in about 2 hours. A delivery person carefully hands over the order to the customer.?

Along with the mobile, the delivery personnel also carries additional accessories and products. In case the customer prefers to buy any of the accessories, they can get it straight away from the delivery person. This is a very proactive approach that SmartDukaan has come up with. A detailed product demo is shown to the customer at the time of delivery. Also, the delivery guy helps the customer in setting up the mobile to start using it right away.?

Fostering a culture of Empowering and Enabling

SmartDukaan extends every possible help in empowering rural retailers. This is why it is successful in rural India. By enabling more retailers in rural areas and tier 2, tier 3 cities, SmartDukaan is getting a step closer to its vision of digitizing and following a model of empowering, enabling, and educating a rural entrepreneurial and aspirational customer base with wide interests and diverse patterns of consumption.?

A set of smart technologies designed to give the customer a greater, better, and simpler shopping experience; faster – is what SmartDukaan lives by.