The Smart Way to Build an Audience on Social Media

The Harsh Reality of Social Media Growth

Most entrepreneurs believe that success on social media comes from being everywhere, all the time. They post on TikTok, try to be clever on Twitter, write long-form insights on LinkedIn, share behind-the-scenes moments on Instagram, and hope that one of these platforms will bring them success.

But here’s the problem:

When you try to be everywhere, you end up being nowhere.

Chasing algorithms, posting on multiple platforms, and constantly switching formats leads to burnout, not growth. Instead of building a real audience, you spread yourself so thin that your efforts barely make an impact.

If you want to build an audience, grow your business, and attract future clients, you need a different strategy—one that actually works.

That strategy? Go all in on one platform first.

Why Entrepreneurs Struggle with Social Media Growth

The biggest misconception about social media is that success comes from volume. Many entrepreneurs believe that if they post enough across different platforms, they will eventually attract attention.

But volume alone doesn’t create impact. Focus does.

When you try to be everywhere, you don’t have time to learn the nuances of each platform, engage meaningfully with your audience, or create truly valuable content. Instead, you end up with half-hearted content, weak engagement, and slow growth.

Successful entrepreneurs and content creators don’t just post—they understand their platform inside and out. They study what works, engage with their audience, and refine their approach over time.

This is why choosing one platform and mastering it first is the fastest way to grow.

How to Choose the Right Platform

The question then becomes: How do you decide where to focus?

The answer starts with your audience.

Before choosing a platform, ask yourself:

• Where do my ideal clients spend their time?
• What kind of content do they engage with most?
• Where are they actively looking for solutions?

Every platform has a different audience and unique advantages:

• Instagram → Great for visual storytelling, brand-building, and engagement through reels, carousels, and stories. Best for personal brands, lifestyle businesses, and creative entrepreneurs.
• Facebook → Best for community-driven engagement through Facebook groups, live video, and long-form posts. If your audience thrives on discussion and group learning, this could be the right place.
• LinkedIn → Ideal for B2B networking, thought leadership, and professional authority. If you offer consulting, coaching, or services in a professional niche, LinkedIn is a powerhouse.
• TikTok → A short-form, high-engagement platform great for educational content, storytelling, and entertainment. If you can capture attention quickly and leverage trends, TikTok can be powerful.
• Twitter (X) → Perfect for concise insights, industry discussions, and real-time conversations. Thought leaders, journalists, and tech professionals thrive here.

The Biggest Mistake When Choosing a Platform

Many entrepreneurs choose a platform based on personal preference, not audience behavior.

For example, you might love Instagram, but if your ideal clients spend most of their time on LinkedIn, your efforts on Instagram will only take you so far.

Your success isn’t about where you want to be—it’s about where your audience already is.

Once you’ve identified the platform where your audience is most active, it’s time to go all in.

How to Dominate One Platform in 90 Days

Choosing the right platform is only the first step. The real work begins when you commit to mastering it.

For the next 90 days, do the following:

1. Learn the Platform’s Culture and Algorithms

Each platform has hidden rules and behaviors that determine what works and what doesn’t.

• What types of content perform best? (Text, video, carousels, etc.)
• How often should you post?
• What kind of engagement does the algorithm reward?
• How do top creators in your niche structure their content?

Spend time observing and analyzing. Success comes from understanding the platform, not just posting content.

2. Create High-Value Content Consistently

The best way to grow is by solving real problems for your audience.

Ask yourself:

• What are the biggest struggles my audience faces?
• What questions do they ask over and over again?
• What insights can I provide that they can’t get anywhere else?

Then, create content that educates, inspires, or challenges your audience’s thinking.

3. Engage with Your Audience Every Day

Posting is only half the battle—engagement is where the real growth happens.

• Reply to every comment on your posts.
• Start conversations in the comment sections of other creators in your niche.
• Ask your audience questions and respond thoughtfully.

The more engaged you are, the more the algorithm will push your content to new audiences.

4. Track What Works and Adjust

Not every piece of content will be a hit. That’s okay.

At the end of each month, review your top-performing posts:

• What topics resonated the most?
• What format (text, video, etc.) got the most engagement?
• What times of day generated the most interaction?

Double down on what works and refine what doesn’t. Growth comes from constant iteration.

Scaling Without Burnout: The Power of Repurposing

Once you’ve established a strong presence on one platform, expanding becomes much easier.

Instead of creating brand new content for other platforms, you can repurpose what already works.

For example:

• A LinkedIn post can be turned into a Twitter thread.
• A high-performing Instagram carousel can be reshaped into a TikTok video.
• A Facebook group discussion can be rewritten as a LinkedIn article.

By repurposing your best content, you can grow across multiple platforms without doubling your workload.

The Hidden Danger of Social Media Growth

Social media is a powerful tool for visibility, but it should never be your endgame.

Why? Because you don’t own your audience on social media.

Platforms change, algorithms shift, and your reach can disappear overnight. That’s why the most important step in your growth strategy is building an email list.

Unlike social media, your email list is an asset you control. It allows you to:

• Build deeper relationships with your audience.
• Sell products and services without relying on algorithms.
• Stay connected to your audience even if social media changes.

Your smartest move? Use social media as a tool to direct people to your email list.

Your Next Steps

1. Identify where your ideal audience is most active and commit to that platform.
2. Master the platform’s culture, create high-value content, and engage daily.
3. Stay consistent for 90 days—learning, refining, and improving.
4. Repurpose your top content across other platforms only after you’ve mastered one.
5. Focus on building an email list so you aren’t dependent on social media alone.

Final Thought: The Power of Focus

Most entrepreneurs struggle on social media because they lack focus.

By committing to one platform first, engaging deeply, and refining your approach, you’ll build an audience that actually converts into customers.

When you focus, results follow.