Smart Steps for Serious Franchise Investors

When you contemplate business ownership, that's a big step for you, your professional and personal life. You're not going to take it lightly. You've probably heard me say before that the research is key, and indeed we have a structured research process around it. But when you're first starting out, what's the first thing that you're going to do? You're going to go to the internet and probably pull up a well-known search engine and start putting in search terms, but remember, you may just be seeing paid results. It's important to not confuse true structured research with this casual inquiry.

Understanding the Difference Between Being the Product and the Client

Think of the effort that you went into to get those search terms and also realize that you're not the client there, you're the product.?

I remember when I was fixing a car and I needed a certain type of specialty wrench and I looked up that wrench. I just wanted to know what it was, and it was on the third page before I got a definition of the wrench. The first three pages were advertisements telling me where to buy the wrench. That's not what I was asking for.?

Get Personal and True Research

When you look for a franchise to buy or invest in online, you're going to get pages and pages of people and companies that want you to buy their franchise. Just because they're out there top listed doesn't mean they're the best one for you. You want to do real research.?

Let's start with you and not a casual inquiry on the internet. Don't be that tire kicker out there that they're trying to weed out.?

If you're serious, I'm willing to help you at no cost. We'll figure out a good set of businesses based on your skills and your goals. Highly personal, true research.?

Come talk to me if you're interested.