The Smart Sales Approach To Growing Your Fulfillment Team

You did it! Your sales are clicking and fulfillment is feeling the pressure - it’s time to grow.?

Should you add new team members in anticipation of your future sales growth or stretch your fulfillment team’s edges first??

That next decision is one that will send your income soaring or leave you struggling for the next few years.?

Let me share what I’ve seen work the best over the last 15 years.?

The Most Common Scenario

Rushing to expand your team to SELL MORE can often backfire, which makes you spiral into the pressure of making payroll, managing more people, and ironically, making LESS money.?

But there’s a smarter way to scale that keeps your sanity intact and your profits growing.

Increase Your Prices First

Before you even think about bringing on a team, you want to increase the price of your offer (and, as a result, your profit margins) first.?

This will give you the time and space to bring on the right people to support your fulfillment without feeling financially stretched too thin.?

I can’t tell you how many times many businesses are seeing sales simply because their price point is low for the market.?

The time to increase it is BEFORE you have a bigger, fatter payroll.?

That way, you can dial in your sales strategy vs. panicking and reducing your prices (and profit margins) again.?

Adjust Your Sales Strategy

When you increase your prices, your sales approach needs to evolve too.?

People are more than willing to invest more in something that is quality, they simply need to understand the value of it.?

This can be a tricky transition, and many businesses struggle to define and articulate the outcomes they deliver.?

Remember, clients don’t want reports, meetings, software, etc. —they want the results that these tools provide.

If you find that you’re seeing a sales dip with increased prices, bring in a sales strategist or messaging expert before jumping to decrease your prices.?

They can help you refine your approach, ensuring that your messaging resonates with your target audience and that you’re effectively conveying the value of your higher-priced offerings.

Don’t Expand Too Quickly

One of the biggest mistakes businesses make is expanding their team too quickly in anticipation of growth.?

This often leads to a desperate need to sell more just to cover payroll.?

Clients can feel that difference and it decreases your sales.?

Instead, focus on refining your communication and positioning to secure more clients at your higher price point first.?

This way, you’ll have fewer clients overall, but they’ll be paying more, which reduces the stress on your fulfillment team and your bottom line.

Once you’ve dialed in how to bring in clients at this higher price point, you can then look at gradually increasing the number of clients.?

This approach allows you to manage your team effectively without the constant pressure of needing to sell in order to keep the lights on.

The key to surviving the growth pains of scaling with a team is to be financially prepared before you expand.?

By adjusting your prices and refining your sales strategy, you’ll create a profitable and manageable growth plan that doesn’t leave you feeling overwhelmed.

So, before you rush to scale, take a step back, reassess your pricing, and develop a strategy that sets you up for sustainable success.?

It will be far less stressful to manage a team when you’re already financially capable, rather than feeling like you have to scramble for sales just to make payroll.

So, if you're looking for support in raising your prices, effectively communicating that value, and bringing in clients at a higher price point, I’m here for you.??

Book a sales level-up call — https://calendly.com/aleasha/salesteam-levelup —and let’s build a system that sets your team up for success.

What big lessons have you learned during those crucial growth points in your business? Let’s share them to help other business owners avoid the same mistakes! ??