Smart Moves by Harry's & DSC

I've been a fan (and a customer of both) Dollar Shave Club (DSC) and Harry's since DSC'S founder made one of the most awesome launch videos you probably have ever seen.

It was a huge hit, crushed their operations capacity and fortunately they were able to overcome the huge demand, not only survive but thrive.

And while Blue Apron gave me agita and I absolutely hated it from nearly the first shipment, it did not bother me at all when I found myself with more DSC and Harry razors that I could use in a year.

What did bother me however, both companies just solved for differently & beautifully in 2016.

The problem was what happens if you are traveling and you need a fresh razor? Yes, sure -- the idea behind both subscription service models are this is to never happen, but guess what -- it does and then what? Now you are stuck buying either a super cheap razor, and clearly you care about shaving a lot to even give these companies a shot so that's less optimal or you are buying an expensive razor, new handle and all creating more garbage, etc.

For DSC -- it was get acquired by Unilever and operate independently. Gaining all of the leverage of the Unilever distribution channels.

For Harry's -- it was getting distribution and some major end-cap action at Target. While this is a long road to do this retailer by retailer, Target is a great fit and an end-cap like this grabs your attention.

#HappyShaving.