The Smart Manager

Managing Marketing Investments Smartly
09/09/2015

Marketing efforts can boost your business or stall your growth. As usual, strategic thinking is the key. Some tactics to breathe life into your marketing investments. 

The Silent Revolution
Every other media & marketing pundit has been screaming about the online marketing revolution – how digital marketing is taking over.

Meanwhile, there’s been a silent revolution. The offline ground activation business has seen huge growth. Today, large retailers spend up to 50% of their budgets in ground activations clubbed with outdoor & promotion schemes.

So go offline marketing to create a brand buzz!

 Nostalgia Sells
Everybody knows that when we become nostalgic, we become emotional, more vulnerable. And more likely to loosen our purse strings! Launch nostalgic campaigns. 

And lace your online & offline activations with nostalgia. 

Cross Media
Storytelling is one of the most arresting methods of communicating. Today, that story must be shared across various media platforms. But remember to modify it suitably for the different channels – television, radio, outdoor & print.

Never Forget Your Existing Customers
New customers can help you grow your business. But existing customers are your base. Treat your existing customers like they're part of your exclusive VIP club.  Remember, your existing customers can give you additional business. 

Big Data
Big data can be used to predict short-term trends. And some of this prediction data can be used target new customers. For example, real time data on bad weather can be used by home delivery services to boost immediate sales. And real time airline booking information could be used to sell hotel rooms to passengers. (Ditto cancelled flight information for stranded travelers!) 

It boils down to this: Wait for a Google Search result to lead new customers to you or proactively pitch directly to new clients! 

Let Your Customers Interact With Each Other
Your customers interacting with each other may seem alien. But it’s a net benefit – as you will get to hear customer opinions which often lead to product ideas. And much more!

Finally, Experiment
Try out new channels & digital platforms. Make mistakes & learn!

Brandintell Services - The Smarter Way to Manage your Marketing Investments.