Smart Insights & Creative Wins for February
Hey everyone!
Welcome to our February newsletter. As we step into a new month, we’ve rounded up some fresh inspiration to keep your creativity flowing. This time, we’ve got a must-read book on entrepreneurship, an incredible animated series that pushes storytelling to new heights, and a podcast packed with insights on building wealth in 2025. Plus, we’re sharing a simple evening ritual to help you unwind and recharge.
Hope you find something here to spark new ideas and make your month a little more inspiring.
Enjoy!
Inspirations
Read
If you’ve ever wondered what it really takes to build a global brand, Shoe Dog by Phil Knight is the unfiltered, behind-the-scenes story of how Nike became a powerhouse.
Far from a standard business book, this memoir reads like an adventure—full of risk, bold decisions, and moments of near-collapse. Knight takes you through the chaotic early days, the constant financial struggles, and the make-or-break moments that defined Nike’s journey.
But at its core, Shoe Dog is more than just a business story. It’s about resilience, vision, and the relentless pursuit of something bigger than yourself. Whether you're launching a startup, leading a creative team, or just chasing your own ambitious goals, this book is packed with insights and inspiration. A must-read for every entrepreneur.
Watch
Arcane (2021)
If you haven’t watched Arcane yet, now’s your chance to catch up on one of the most visually stunning and well-written animated series out there.
Set in the world of League of Legends, it follows two sisters on opposite sides of a growing war between the rich, tech-powered city of Piltover and the gritty underworld of Zaun. But even if you’ve never played the game, this series stands on its own with deep characters, sharp storytelling, and some of the best animation you’ll ever see.
The art style blends hand-painted textures with 3D animation in a way that makes every frame feel like a painting. Add to that a killer soundtrack and emotional weight that actually hits, and you’ve got something special.
Listen ??
Our co-founder, Dawid, is a big fan of this episode, and for good reason. The world in 2025 feels more unpredictable than ever, but according to Daniel Priestley, that’s exactly why now is the best time to build wealth and create something big.
Priestley, an award-winning entrepreneur and bestselling author, breaks down practical strategies for making money in today’s economy—covering everything from the 90-day side hustle formula to personal branding and AI’s impact on business. There’s also an interesting discussion on how Google uses a secret marketing hack that anyone can apply.
It’s packed with insight, and if you’re looking for smart, no-nonsense advice on navigating the future of entrepreneurship, this is a must-listen.
领英推荐
Breathe
Create an evening routine
A good night’s sleep fuels creativity, productivity, and overall happiness. Ending your day right sets you up for success.
Here are a few simple habits to try:
Unplug – Put your phone away 30 minutes before bed.
Read – A few pages of fiction or a mindset book.
Reflect & Plan – Note a daily win and set one priority for tomorrow.
Stretch or Breathe – Relax your body before sleep.
Small, intentional rituals lead to better rest—and better days.
Video-Marketing Hack
Dynamic Storyboards for Personalized Video Ads
Hack: Create multiple storyboard variations tailored to different audience segments (e.g., SaaS founders vs. enterprise teams). Adjust key frames, messaging, and visuals for each group before production.This approach improves testing, targeting, and efficiency.
Tip: This lets you efficiently produce highly targeted video ads without reinventing the entire animation. A/B test different versions to see which resonates best.
Platforms: Social media ads, email campaigns, and website landing pages.
Learn more
Top Tools for Storyboarding Your Next Promo Animation
A solid storyboard is the foundation of any great animation. It maps out the visuals, refines the story, and keeps everything on track.
At Plumcat Studio, we’ve tested countless tools, and in our latest blog post, we share our top picks for making storyboarding faster and easier. Whether you're working solo or with a team, these tools help streamline collaboration and bring your ideas to life.
That’s a wrap for this month’s Plumcat newsletter! Hopefully, something here sparked new ideas or gave you a fresh perspective. More insights and creative finds are coming your way soon. Until then, stay curious, keep experimenting, and enjoy the process. See you next time!