Smart Information Distribution: The New Frontier in Cost Savings, Rationalization, Optimization, and Automation.

In every organization, one of the most common tasks is distributing information. Whether it's a corporate presentation, annual report, boardroom briefing, marketing catalog, product brochure, bank statement, asset management report, sales rep daily performance dashboards and reports, or sales and marketing materials, the list seems endless. All of this falls under the umbrella of information distribution.

However, the sheer number of disparate technologies involved has turned this process into a costly burden for many companies. In fact, information distribution is the hidden money pit in every company. As more data and information are distributed in digital form, the inefficiencies in the system are becoming increasingly apparent. A transformation is inevitable.

Smart information distribution is the process of delivering information to the right people, in the right format, at the right time, and in the right context. It involves using advanced technologies and techniques to analyze and interpret data, and to deliver insights and information in a way that is tailored to the needs of the user.

Smart information distribution involves a number of key elements, including:

• Personalization: Information is tailored to the specific needs and preferences of the user, based on their role, interests, and past behavior.
• Contextualization: Information is delivered in the context of the user's environment, such as their location, time of day, and device type.
• Automation: Information is delivered automatically, without the need for manual intervention or input from the user.
• Integration: Information is integrated with other systems and data sources, to provide a more comprehensive and holistic view of the user's needs and interests.

Smart information distribution enables organizations to deliver more targeted, relevant, and valuable information to their users, and to do so in a more efficient and effective manner. This can lead to improved user engagement, satisfaction, and loyalty, as well as better business outcomes.

One noteworthy example of smart information distribution is the personalized news feeds provided by social media platforms like Facebook and Twitter. These platforms use advanced algorithms and data analytics to analyze a user's behavior and interests, and then deliver personalized news and information in real-time.

Another example is the use of chatbots in customer service. Chatbots use natural language processing and machine learning to understand a user's needs and preferences, and to deliver personalized recommendations and solutions.

In the healthcare industry, smart information distribution is being used to improve patient outcomes and reduce costs. Wearable devices and remote monitoring technologies can collect data on a patient's health status, and then use advanced analytics to provide personalized treatment recommendations and interventions.

Smart information distribution also applies to documents, where the goal is to deliver information in a way that is tailored to the needs and interests of the user, and that provides added value beyond what traditional documents can offer. Some examples of smart document distribution include:

• Interactive documents: Documents that include interactive features such as videos, animations, and hyperlinks, which can provide a more engaging and immersive experience for the user.
• Personalized documents: Documents that are personalized to the user's needs and preferences, such as customized reports or personalized marketing materials.
• Dynamic documents: Documents that are dynamically updated with new information or data, ensuring that the user always has access to the latest information.
• Collaborative documents: Documents that are designed for collaboration, allowing multiple users to work on the same document in real-time and providing version control to ensure that everyone is working with the latest version.

Smart document distribution aims to provide more value and engagement for the user, while also improving efficiency and productivity for organizations. By leveraging new technologies and approaches to document design and distribution, organizations can better meet the needs and expectations of their users, and stay ahead in an increasingly competitive and dynamic business environment.