SMART DATA = SMART BUSINESS. An overview of the benefits of a "Foot Counter Solution" for Retail Chains/Shopping Malls/Public Buildings
Teri-Leigh Peach
Dynamic senior level marketing consultant helping businesses grow their brand, stand out against their competition and develop robust strategies that bring new sales to their business.
“Big Data” has become a buzz word in business today with the proliferation of data being generated from; social networks, business systems and the internet of things (sensors & devices used to record & transfer data - such as the Foot Counter).
Before you start acquiring data it is important to decide what you want to measure and how it will be used in your business. Data in itself is meaningless unless it helps you achieve and improve what you are doing!
Deciding what data you need (smart data), and how it will be used, enables you to access meaningful insights to manage your business, make appropriate decisions and take appropriate action.
The Foot Counter Solution that can deliver smart data to Retail Chains / Shopping Malls / Public Buildings:
A simple Foot Counter, that has a built in camera and WIFI counting device, installed at the entrance to shops/buildings can collect and deliver valuable information about Customers and how to improve aspects of a business.
A look at some of the data that the device can collect;
- Outside traffic levels and turn in rates,
- Visitor counts through the store,
- Visitor duration in the store,
- Returning Visitor's to the store,
- Sale conversion rates,
- Cross shopping in the retail chain,
- Staffing levels to manage traffic through the store.
Have you ever thought how powerful these insights would be if only you knew what they were and could access them whenever you needed them?
The measures delivered through these counts, in hourly, daily, weekly and monthly reports, can be used to optimize Sales and Marketing by helping management know;
- How well marketing campaigns and spend are creating new sales opportunities,
- How well sales opportunities are being converted,
- How long Customers are spending in the store,
- How loyal Customers are through repeat visits and cross shopping in the retail chain,
- How different store layouts/displays can attract more Customers into a store.
Principal Product Marketing Manager at SAP LeanIX
7 年Very cool! Bronwyn, check this out.