Smart cooking, striking design, sustainable solutions and a new brand identity

After the launch of the new AEG Kitchen Range - our biggest and best ever - we're looking in-depth at some of the innovative new appliances, with focuses on their assisted cooking features, first-hand insights from our product specialists, and a look at AEG's new brand refresh and sound identity. Also in this month's newsletter, we've got profiles of design projects in Morocco and Sweden, as well as a look at what the winners of the AEG National Design Competitions in Spain and Portugal experienced on their prize visit to Electrolux Group HQ.

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Take a deep dive into the new AEG Kitchen Range

Take a deep dive into the new AEG Kitchen Range with our product specialists. Filmed at the launch of the range at IFA Berlin 2024, they highlight the advanced features designed to enhance everyday cooking and meet evolving consumer needs.

Featuring a striking design and sustainable solutions for responsible living, the new range is packed with smart technology like AI-assisted cooking.

Watch the video below to hear valuable insights from the team behind our best ever range.

Residence XY / Mohamed Amine Siana & AEG

Created in response to the needs of a family wanting a house that stands out while being functional, warm, and rooted in simplicity and minimalism, Residence XY is a multigenerational home in Casablanca, Morocco.

The work of architect Mohamed Amine Siana, the openings of the house keep it temperate throughout the seasons, which combine with solar panels to allow it to operate without energy dependence.

AEG appliances were chosen for the striking kitchen and living space, which overlooks the private garden, vegetable patch and pool.

See the full project featured on ArchDaily and find out more about the design process and materials used: https://www.archdaily.com/1020574/residence-xy-mohamed-amine-siana

SensePro? with Extractor - always on point

Designed for consumers who want to take their cooking skills further, the new AEG Kitchen Range is packed with smart technology. The CookSmart Touch Display, as shown in the new AEG 9000 SensePro? Induction Hob with Extractor below, is an intuitive interface that guides users through every step of the cooking process.

A new Assisted Dishes function gives step-by-step guidance on how to cook a complete dish to perfection, plus it can also guide the user to which accessories to use and the steps to be taken.

Empowering them with full and effortless control over the cooking experience, they can easily access Assisted Cooking features and effortlessly delegate boiling or assign pan-frying, sous-vide, simmering or melting modes, at the touch of a finger.

Watch the video below to find out more or visit: https://lnkd.in/d5hUZDN8

The new range is rolling out in Germany now and across the rest of Europe in 2025.

Kitchen Design Competition winners have exclusive visit to Electrolux HQ

?? A big congratulations to the winners of the AEG Iberian Kitchen Design Competition, ???? Sarai Outeiral Ces and ???? Marta Monteiro da Silva, our winners from Spain and Portugal.

We had the pleasure of hosting them and their accompanying guests at Electrolux Group HQ in Stockholm as part of their prize - where they had an exclusive guided tour, met with key members of our design teams, before a private showcooking lunch with professional chefs.

They took a deep dive into our brands with Maria Sandstr?m, Global AEG Senior Brand Manager, and Mara Canonico, Global Electrolux Senior Brand Manager, before a chance to get hands-on with the new AEG kitchen range, complete with design insights from Thomas Gardner, Senior Design Lead - BI Ovens & Specials.

Next up was a visit to our revolutionary kitchen concept GRO, with Terence Tan, Design Director, Colors and Materials, and Pedro Martínez, Design Lead, Colors Materials and Textures, before a tour of The Greenhouse and a unique opportunity to visit the Sound Experience, where we test all elements of sound with our appliances.

The event culminated with a delicious private lunch, prepared by our professional chefs.The kitchen design competition, which finished earlier this year, saw almost 100 entries from some of the most talented architects, interior designers, students and kitchen studios in each country.

The top five designs in each country were decided by an online public vote, before the professional jury selected the three winning projects based on four criteria: design, innovation, functionality and sustainability.

The next AEG National Kitchen Design Competition will be coming soon! Stay tuned for further details.

Challenge The Expected: new brand identity & sound logo for AEG

Our premium brand AEG has unveiled a bold new look with an updated identity, including its first ever sound logo to deliver a truly modern expression.

Tom Astin, AEG Brand and Strategy Director, explains: “This contemporary expression for AEG includes a visual evolution and the introduction of sound. The colour palette pays homage to our beginning as a brand back in 1887 by continuing to use red, but now sees the application of darker hues to create more distinction."

Initial testing of the visual identity has scored well with global consumers and has been well received by our retail partners. You'll be seeing - and hearing - lots of it over the coming weeks and months.

Astin added: "This is a modern update that sets AEG apart from its competitors, conveys our premium market position and with strong product innovations, delivers against our promise to ‘Challenge the Expected'."

?? Sound on! Watch the film below to see - and hear - more of the new brand identity.

Find out more: https://lnkd.in/d6FM9F7w

ProAssist Oven with SteamPro: perfect results at the touch of a button

For your next kitchen design, consider the new intelligent kitchen series from AEG. It combines meticulously crafted design with innovative automated functions, to give the control and techniques needed to make every dish a culinary masterpiece.

Appliances like the new AEG 9000 ProAssist with SteamPro, which will allow your client to cook with precision, at the touch of a button.

The CookSmart Touch Display enables effortlessly perfect results. Just one touch to access and cook their favourite dishes, with step-by-step guidance to eliminate guesswork. It also makes it simple to make more energy-conscious choices, as well as offering AI TasteAssist, for the best and tastiest results from online recipes.

Watch the video below to find out more or visit: https://lnkd.in/eCsg7qeJ

The new range is rolling out in Germany now and across the rest of Europe in 2025.

Fyrhusen, Sweden - HSB brf Fyrhusen & Electrolux

With large glass sections providing unique views over Stockholm's inlet, Fyrhusen is a collection of 66 apartments, developed by Ahlqvist & Almqvist Arkitekter AB, that has modern Scandinavian values at its heart.

The aim of building energy-efficient homes with natural materials has led to 'Milj?byggnad Silver' Sustainability certification, while the kitchens are available in a choice of three different styles, all featuring Electrolux high energy class appliances.

See the full case study and find out more about the inspiration behind the project by visiting: https://www.dhirubhai.net/pulse/fyrhusen-sweden-hsb-brf-electrolux-kitchen-design-projects-48jre

AEG Extractor hobs: up to 28% less installation steps*

Giving total freedom to design the kitchen exactly as you wish, by enabling the flexibility of either island, peninsula or window installation, our AEG extractor hobs combine a premium induction hob with a powerful integrated extractor.

Our commitment to a best-in-class installation experience now extends to this range - and they've never been easier to install. Our unique installation method means 28% less steps than competitor products*, saving both time and money. Key considerations for installers of our products.

Watch the video below to find out more.

*Internal test comparing steps to install comparable competitor products.

To stay up-to-date with our latest news, be sure to subscribe to this newsletter and check our LinkedIn Page for regular updates on our latest product innovations and design insights: https://www.dhirubhai.net/showcase/kitchen-design-projects