Smart ?? BRANDS ??

1.????Branding Can Be Confusing. It Shouldn’t Be.

The common trait that defines Branding and the Operational Excellence which underpins successful brands can be expressed in one word - Differentiation.

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Every CEO, brand manager or entrepreneur has these same goals;

a - ?Appeal to a broad profitable audience,

b - ?Keep their brand refreshed and not be pigeon-holed into a low/no growth positioning,

c - ?Build their brand to be resilient in response to cultural and technological changes, and

d - ?Capitalize on emerging trends with strategies that enable the brand to be agile.

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2.????What Branding Really Is

You have to know two things:

a - ?What exact formula your brand requires to connect effectively and profitably with consumers, and ?

b - ?The key actions that will help transform your brand from one of many into a standout success.

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3.????An Exercise to Elevate Your Brand

Here’s a quick exercise to help you rise above the clutter right now. Answer these questions:

1- ??Why you and not your competition?

Be very specific.

2- ??How is your business the same or similar to that of your competitors?

3- ??Isolate the key differences that your consumers value most.

4- ??Identify what is essential to build clear brand differentiation and what to ditch.

5- ??Take those differences and use them to redefine your brand’s story.

6- ??Encapsulate what you discovered into messaging for your brand.

You have a branding problem and will lose money if you share too many similar promises or claims with your competitors.

4.????3 Powerful Ways to Elevate Your Brand

1- ??Create an Experience

If you can leave a positive impression and create a memorable experience - create a great experience for your clients - they won’t just mention your brand, they will become brand advocates.

2- ??Be Consistent

Clients should be able to easily recognize your brand even if it’s a quick glance.?This means the same colours, imagery, and logo, whether online or in print.?Consistency helps shape perceptions and protects your brand.

3- ??Stay True to Your Brand

Strive to tell your company’s real story, and embed values into your brand that will guide the future actions of your company.?This transparency creates a strong trust between you and your audience.?Clients not only appreciate honesty, they expect it. Today, people want to deal with brands that make authenticity their priority. ?