The SmallBizLady Buzz - Issue 96
Melinda Emerson, MBA
America's #1 Small Business Expert | Keynote Speaker | Business Coach | LinkedIn Top Voice | Author
Are you struggling with sales in your small business??
Do you have a fear of selling or just no desire to sell? Well sales is what drives business revenue, so let’s unpack this to help you get over it.
1) Do you know the source of your fear? Is it your negative self-talk? Stop thinking you are not good at sales. Learn to eat No’s for breakfast, use them as a source of encouragement. Is it really “Not yet” or “Not this quarter.” Patience is sometimes what is needed to land a whale of a customer.
2) Find enthusiasm for what you offer. Does your product or service really solve a problem? Do you have an amazing value proposition? Can you highlight results you’ve had for others?
3) Set a schedule and shift your perspective. When it comes to sales, you must do it every day. Create a target list. From 10am-2pm daily, you need to make yourself pick up the phone or send an email to ask for a conversation.
4) Start small. Your whale customer might not be the first target.
5) Keep track of your successes. Use a CRM or sales enablement software to track your touch points and close ratios. Even if you only get a conversation, that is the beginning of a relationship. Get your confidence together and get to selling.
This week’s feature article will help you drive sales online:? The Complete Guide to Selling Online in 2022 – Part 1?
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The Complete Guide to Selling Online in 2022 – Part 1?
Selling online is a great way to make money in a small business.
Thousands of people make a living selling their products online, and many others make some extra spending cash selling products on sites like Amazon, Etsy, or eBay. But selling online isn’t as simple as uploading your items and waiting for the cash to roll in. It takes time, research, and know-how to get things up and running.? Continue reading...
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Podcast: Using Video to Build Relationships for Your Business with Julie Hansen
Checkout the podcast here: Using Video to Build Relationships for Your Business with Julie Hansen
Julie Hansen is a virtual keynote speaker, author, actor, and sales presentation expert. With over 20 years of experience as a sales leader, she has worked in various competitive industries such as technology and real estate. As a professional actor, she has worked in plays, commercials, and television shows.
Julie is the author of several sales books, including her latest title, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, and Teams . She conducts workshops using acting and improvisational techniques to help sellers gain new skills and behaviors to improve their on-camera and video presentation skills. On this episode, Julie discusses why video content is essential to your marketing strategy and why long-form and short-form videos are equally important. For more information: https://juliehansen.live
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Don’t miss out, Social Media Selling Starts Feb 1st
Just one week away from the launch of my new online course, Social Media Selling on Feb 1st. Do you want to use social media to drive more sales? Are you tied of cold calling? This course will teach you how to use social media to tap the right prospects, build brand awareness, and establish relationships with you best target customers. Reserve your spot today .?
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Melinda F. Emerson,?“SmallBizLady” ?is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com . Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months, Revised and Expanded ?and?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.