The SmallBizLady Buzz - Issue 82
Melinda Emerson, MBA
America's #1 Small Business Expert | Speaker for the US State Dept. | Business Coach | LinkedIn Top Voice | Author
Starting on a new social media platform can be scary
Looking for a new channel to market your business? TikTok could be the answer.
When I first logged onto the TikTok platform two-months ago, it felt like the early days of Twitter when I felt like I would never get to 1000 followers. But eventually I got the hang of it. It felt like learning double-dutch; it looks scary with two jump ropes swinging around quickly, but eventually after watching how it’s done, you jump in where you fit it. TikTok is not a passing fad, and video is the future of marketing, so it’s time to embrace it as a legit marketing channel for business.
In my early days, I felt so overwhelmed and almost quit a bunch of times. Beyond feeling like a had to be in hair and makeup every day to make videos, I was searching for content ideas simple enough to explain in 15 seconds. Then I had to learn the tool. It took me?1 month?to figure out how to add text on the screen, but once I did it was GAME TIME. I signed up for a five-day TikTok challenge to learn some insider tips and get motivated. It helped a lot. I decided to do four types of video content, trending sounds :15 seconds, Boss tips :15 seconds, new product alerts :1 minute, and keeping it real posts: 1-2 minutes.
Give TikTok a try. It’s not just about people twerking to grow their following.
For more great tips, check out this week's featured article, 9 Tips on How to Cultivate an Entrepreneurial Mindset
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9 Tips on How to Cultivate an Entrepreneurial Mindset
Strengthening your entrepreneurial mindset is an essential facet of being a successful business owner. Whether you have an existing business or are getting ready to launch a new one, you should prioritize cultivating your mindset. Building a business takes a lot of work and effort, but the process will go more smoothly when you have an attitude that embraces the initiative and risk involved in becoming your own boss. Continue reading....
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Monitor past and present trends on TikTok
Tokboard is a data-collection engine which is constantly fetching data from the TikTok platform. The database provides data points for more than 80 million top videos and 5 million users, which will help you develop a content strategy to be successful with TikTok.
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Podcast: Marketing That Can’t Be Ignored with Mike Michalowicz & John Lawson
领英推荐
Checkout my recent podcast: Marketing That Can’t Be Ignored with Mike Michalowicz & John Lawson
Mike Michalowicz is an author, speaker, and the founder of Profit First Professionals. He works with small business owners to help them differentiate themselves in the market and attract more customers. Mike has written many business books his latest book, Get Different, lays out a simple system for creating marketing strategies that get noticed and get results.
John Lawson is a best-selling author and the CEO of Colder ICE Media, he helps small businesses with online sales and marketing. He has sold millions of dollars of e-commerce merchandise, reaching the status of a top-rated Amazon Merchant, Platinum eBay PowerSeller, and Small Business Influencer of the Year. For more information: https://johnlawson.com
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Interested in buying an existing business?
Join me October 28th where I'll be moderating a virtual panel for Drexel University LeBow School of Business on Entrepreneurship Through Acquisition. Panelists will discuss buying and selling a small or mid-size business. Experts include Bestselling Author, John Warrillow. The first 100 registrants will receive a copy of John Warrillow's latest book, The Art of Selling a Business.
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Today is the day that we're live on Facebook, Twitter and Youtube at 8pm ET.
Tonight, we'll do #SmallBizChat LIVE with three guests. You can see it live on my SmallBizLady Facebook Page, Twitter, or Youtube at 8pm ET sharp. We'll discuss?How to Be a Long-Term Thinker?with Dorie Clark, @dorieclark on Twitter,?Developing a Digital Strategy?with Andy Seeley, @creatively.disruptive on IG, and?How to Achieve Optimal Mental and Physical Health?with Sheila Brown, @sheilabrownspeaks on IG.
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Write for Us
Do you have valuable information to share? If it’s original content article or an infographic that hasn’t been posted, we would love to have it. Write a guest blog post for SmallBizLady’s blog, and grow your brand online.?Submit your ideas today here.
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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months,?2nd Edition.?Her latest book is?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.