The SmallBizLady Buzz - Issue 80

If you want to have a big 4th quarter finish, it’s time to refine your offers.

REBRAND YOUR SIGNATURE SERVICES

What are your top signature services or core products? Give them memorable names. Mention the benefits of those products/services within your marketing messaging and within your website copy. Consider integrating them within a fresh, new slogan or tagline to further anchor your brand within the mind of your target customer.

SHARPEN YOUR VALUE PROPOSITION

You don’t have to be better, but you do need to be different and memorable! How can you tweak your value proposition to add more value without adding price? Do you provide a guarantee to stay on until you double your client’s investment? Could you offer a lifetime guarantee? A dynamite eBook with a new course? How can you make your business stand out?

CREATE A “HIGH TICKET” OFFER

Time with you is the most valuable thing you can sell. Just like Neiman Marcus offers high-ticket items in its Christmas catalog, you need a high ticket intensive, master class or coaching program for your brand. Only a few customers, of course, will buy such items. But it’s time to create your own high-ticket package for those who want more than what everyone else can afford.

BUILD YOUR BASE

Develop a new lead magnet to attract your ideal customer and build your email list. Offer a checklist, eBook or video series that will help them solve a specific problem. Go to where your competitors are unwilling (or unable) to go.

Once you develop your new lead magnet, you need a sales funnel to build the relationship. This week’s featured post could help, "9 Sales Funnels Every Small Business Owner Needs."

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9 Sales Funnels Every Small Business Owner Needs

Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk.?Always add value. The moment a subscriber opts into your email list is when they are most interested in your brand. Continue reading...

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Find the right software for your business

Capterra is a free web service that helps business find the best software for their needs. Capterra lists all vendors - not just those that pay them - in comprehensive directories so that you can make the best-informed software decisions possible.

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Podcast: Ultimate Performance and Productivity with Joseph McClendon III

Check out this week's podcast: Ultimate Performance and Productivity with Joseph McClendon III

Joseph McClendon III is a Ph.D. in Neuropsychology and an ultimate performance specialist. Joseph has delivered hundreds of coaching sessions, seminars, and workshops.

He has presented to over 3 million people worldwide and is an expert at helping people overcome fears and challenges that hinder their progress. He taught at the University of California, Los Angeles for seven years and has lectured at Harvard University and many Fortune 500 companies in the US and around the world with Tony Robbins. Today, Joseph shares his journey to become a to ultimate performance coach.

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Do you want to generate more sales with your website?

Join me?TODAY, Oct. 6th for a LIVE Webinar at 2pm?where I’m teaching?How to Develop Great Sales Funnels. If you are just getting started building your email list or an existing business that’s not getting the sales results you want this session is for you. Register today. Sponsored by Aweber.

You’ll learn:

• What is a customer buyer journey?
• Sales funnels 101
• Effective leads magnets
• Opt-ins
• 9 Sales funnels every small business owner needs

I’ll also be taking live QA, so come prepared to engage. There will be no replay, so plan on showing up live to learn at the information. Claim your spot now!

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Write for Us

Do you have valuable information to share? If it’s original content article or an infographic that hasn’t been posted, we would love to have it. Write a guest blog post for SmallBizLady’s blog, and grow your brand online.?Submit your ideas today here.

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Subscribe and don't forget to leave a comment below!

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months,?2nd Edition.?Her latest book is?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.