The SmallBizLady Buzz - Issue 8

It’s Cheaper to Keep ‘Em

If you’ve been struggling with your business focus on your existing customers, it’s cheaper to keep a customer than to go out and get a new one. If you are a service business, it’s not worth trying to attract new customers right now. It’s best to focus on keeping your current customers and trying to engage with them. The first sale you make is always the most expensive, so do your best to develop a strategy to communicate with your customers. Here are a few helpful tips: 

Keep it Personal

Use personalized communication when communicating with your customers or email list. Everyone wants to feel like you are talking just to them.

Stay Positive

What can you offer for free right now to add value? Can you do a complimentary brainstorming session? Keep in mind that your customer might be worried about keeping their job as much as you are worried about staying in business. Be a friend first.

Be Transparent

If you want your customers to trust you, you need to be deserving of their trust. That means being honest and transparent about why you are contacting them. Don't start pounding your email list with misleading sales copy and gimmicky campaigns. Using exaggerated language is a great way to get labeled as spam. Grab your audience’s attention with language about the results your clients have received from your products or services. Make sure everything can be backed up by customer testimonials.

Keep Content Relevant

People want to be educated and entertained. It’s okay to be funny, but you must have real content to share as well. Only send content that is helpful to your customers. You can occasionally send offers or discounts, but every email can’t be about an offer.

Don't Ghost Them

Keep up with your content schedule. Post on your blog at the same time each week, and if you start a newsletter or are sending promotional emails regularly, keep it up. Don’t drop off and ghost them. Keep developing content your customer needs. They will eventually see your value and seek out your offers.

Where are your customers going to land?

You draw traffic to your website one of four ways: organic search, blog content, social media promos, or paid ads. When you draw people in from social media or paid ads, you get to control their landing experience. How you develop your landing pages will make a big difference in whether or not you have conversions or not. Having conversions doesn't always mean sales; in some cases landing pages are used to build your email list or launch a sales funnel. Here are 15 ways to develop great landing pages.  

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15 Ways to Create Highly Effective Landing Pages

In the current pandemic, all of us need to develop new ways to sell online. The best way to highlight your services or products online is with landing pages. We’ve all clicked through an interesting ad on Facebook looking for more information only to find yourself on a lame landing page that you abandon because it was poorly done, offered an outrageous result, had too little information or included a confusing call to action. I don’t want you to represent your brand this way. If you need sales right now, pay close attention. I’m going to break down 15 Ways to Create Highly Effective Landing Pages. Continue reading....

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Professional image editing tools that anyone can use.

A great landing page often features beautiful product photography. Pixelmator is a professional image editing tool. People need to feel like they connect with the product before purchasing it and that’s achievable through great photography. Pixelmator is a low-cost photography editing app that can help you snap great product photos without breaking the bank.

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Did you get your copy of How to Recession Proof Your Small Business

Are looking for a new business strategy. Check out my new ebook How to Recession Proof Your Small Business, It’s just what you need to reorganize your business in this new era.

Grab your copy here!

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Check out my recent podcast with Shep Hyken, How to Disrupt the Competition through Customer Amazement. Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee’s, American Express, and the American Red Cross.

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Mark Your Calendar for the next SmallBizChat LIVE next week on May 6th!

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Subscribe and don't forget to leave a comment below!

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.