The SmallBizLady Buzz - Issue 79

How can you position your business to win?

How to Get Ahead of Your Competitors

In this modern business environment, you must always be thinking about ways to outshine the competition.?There is a war for customers and talent right now, so you want to make sure that you are always brand building and reminding your customers that you care. Here are 6 other tips to keep in mind.???

1.?????Understand what you stand for as a brand. How do your products and services add value to your customer’s lives? Remember SWIFT, So what’s in it for them?

2.?????Know your target audience. Beyond basic demographics, do you know the aspirations, fears, and limitations of your target audience? You won’t be able to create an emotional connection with your target customer in your marketing messages without this information.

3.?????Focus on your niche target customer. Don't be everything to everyone. Set your sights on a marketing target you can actually hit.

4.?????Work strategically. Know the difference between Queen Bee work and tasks you should delegate to your team. Focus your time on your most high valued activities, like sales.

5.?????Develop a marketing strategy just for existing customers. People who have already done business with you are the most important clients you have. They are 60%-70% more likely to do business with you again. Make them feel special. How can you give them the VIP treatment?

6.?????Create brand evangelists, not just customers. If you focus on your customer experience with surprise and delight, your customers will love you, and then they’ll spread the word about how great you are.

Try these tactics in your marketing strategy, and you’ll start to see your repeat business soar. If you're trying to build an online business as a marketplace seller, check out this week’s featured post: 6 Tips on How to Build a Successful Brand on Amazon.

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6 Tips on How to Build a Successful Brand on Amazon

If you run an ecommerce business and you’re not selling on Amazon, you need to get on it. Around 197 million shoppers head to the online platform each month for their shopping needs, making it one of the most lucrative places to sell your products.?

For those new to the Amazon platform, it can be a bit overwhelming. There are a lot of other stores to compete with and millions of products available.? Continue reading...

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Helping move one million small businesses forward.

Running a small business can often require important tools and resources and Verizon Small Business Digital Ready, a new online curriculum, is here to help. It provides a curated program that includes personalized learning, expert coaching, peer networking and incentives to help small business owners succeed in today’s digital world.

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Podcast: How to get started in the CBD Industry with Kayla Fioravanti

Check out this week’s Podcast: How to get started in the CBD Industry with Kayla Fioravanti

Kayla Fioravanti is an award-winning aromatherapist, and leading expert in the natural cosmetics industry. Inspired by her deep passion for aromatherapy and natural personal care products, she co-founded Essential Wholesale in 1998—starting in her kitchen and growing into a multi-million-dollar business. Since 2017, Kayla has been working as the researcher and formulator of all things pertaining to hemp for Ology Essentials, producing high-quality CBD and natural skincare products. In this episode, Kayla shares what CBD is, and its benefits and what to know when selecting CBD products for yourself.

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Are you tired of not converting your website traffic?

How to Build Great Sales Funnels

Did you know email marketing is the #1 follow-up system for a small business? Next Wednesday, Melinda Emerson “SmallBizLady” is going to teach her secrets of successful sales funnels and share the 9 sales funnels every small business owner needs. She’s going to show you how to automate your sales process.?There will be?no replay, so reserve your seat today, and mark your calendar to be there.

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Write for Us

Do you have valuable information to share? If it’s original content article or an infographic that hasn’t been posted, we would love to have it. Write a guest blog post for SmallBizLady’s blog, and grow your brand online.?Submit your ideas today here.

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months,?2nd Edition.?Her latest book is?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.