The SmallBizLady Buzz - Issue 78

Subject lines... Do you know the “make or break” point for business email?

It’s the subject line.

Although subject lines are short (a good length is between 5 – 10 words), they are a writer’s biggest challenge.

The shortest copy to write is often the most difficult. However, here are a few tips:

Write two subject lines for each of your emails. When you send out your email and notice that some folks didn’t open your first email within 24 hours, simply re-send the same email to them but use the second subject line. Sounds easy, Right?

You’ll also get some insights regarding the types of subject lines that perform well. Take note of which subject line performs the best. It can help you create better subject lines in the future. Have fun with your subject lines but, just make sure your promise in the subject line is fulfilled with your email copy. Using a bait and switch subject line is a great way to loose credibility with your target customer. Don’t do it! Make sure that what you promote is what you deliver.

This week’s featured blog post:??12 Things You Should Know Before Starting Your Own Small Business.

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12 Things You Should Know Before Starting Your Own Small Business

I’ve been in business for more than 20 years and every so often, I think back on what life was like as a young business owner. Of course, it’s important not to dwell on the past and be forward-thinking, but you can learn from the wrong turns you made in the past. Additionally, I can impart my wisdom and everything I’ve learned to budding entrepreneurs so they can benefit from what I’ve learned over the years.? Continue reading....

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Over 11 Million Subject Lines Tested.

Want to check your subject line to make sure it makes it past a spam filter? Check out subjectline.com . It’s free resource and you’ll get a score with either a green light or a red flag, so that you can make any adjustments and get your email to land in the right inbox.

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Podcast: Funding Your Start-Up Business

Check out this week's Podcast: Funding Your Start-Up Business

So, you are starting a business… how are you going to fund it? When it comes to the monetary aspects of building your brand, it is crucial to go into the process knowledgeably.

So, you are starting a business… how are you going to fund it? When it comes to the monetary aspects of building your brand, it is crucial to go into the process knowledgeably. Whether it be seeking a loan from friends & family, entering a pitch competition, or raising funds through a crowdfunding campaign, seeking funding for your business is a decision that deserves lots of thought and careful consideration. Today, I discuss where the money to start your business is likely going to come from and factors to keep in mind when it comes to seeking and acquiring funding for your business.

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Get on the VIP List today!

Would you like to join me Tomorrow, Sept. 23 at 1pm ET for a free webinar with Bestselling Author Mike Michalowicz and Ecommerce Expert John Lawson?

If you bought any number of copies of my new book, Become Your Own Boss in 12 Months, Revised and Expanded, you can be on the VIP list. Just submit the receipt by 12 midnight ET tonight 9/22 to www.BecomeYourOwnBossBook.com , and we’ll get you the login information on Thursday morning. Act fact to reserve your spot.

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Write for Us

Do you have valuable information to share? If it’s original content article or an infographic that hasn’t been posted, we would love to have it. Write a guest blog post for SmallBizLady’s blog, and grow your brand online.?Submit your ideas today here.

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Melinda F. Emerson, “SmallBizLady ” is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com . Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months,?2nd Edition .?Her latest book is?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business .