The SmallBizLady Buzz - Issue 74

When is the right time to start planning your holiday offers?

Yes, I know Labor Day is a little over a week away, but listen... back to school time is the perfect time to start planning your holiday offers. It’s no coincidence that holiday revenues keep breaking records year after year, especially for online businesses. Brands you love will start promoting Black Friday offers along with Small Business Saturday and Cyber Monday offers in your inbox in October, so how will you promote your special offer(s)? The?holiday shopping season has the potential to drive sales and to be your highest revenue quarter for several reasons:

• It’s limited by a certain time; and
• It already drives a sense of urgency and scarcity.

1) Promoting your holiday offers with timely popups on your website, you can further increase your sales during the high season.

2) Launch a special holiday offer email campaign for your existing customers.

3) Focus on the time aspect and the limited availability of stocks in your offers to make more out of the season.

4) Start promoting your offers once a week throughout the month of November, leading up to Black Friday.

Now, you must figure out your bundle deal and stock up on inventory.

If want to learn about the latest social media tips, don’t miss this week’s featured article, Social Media Schooling: How to Amp Up Your Online Marketing Efforts.

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Social Media Schooling: How to Amp Up Your Online Marketing Efforts

Did you know that there are 4.2 billion active users on social media? That’s around twice as many users as there were just five years ago. The average person spends around 2.5 hours each day on various social media channels.?

As a small business owner, you can use Facebook and Instagram to build your business in ways you never could before. You can develop relationships with your customers, make sales, and build brand awareness.? Continue reading....

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Better Leads & Engagement on LinkedIn

Castanet is a software which helps to generate leads through LinkedIn outreach. It does this by providing the user with tools which help to create outreach sequences which can be customized to follow a set of actions, as well as creating much more specific and advanced searches to find your perfect candidates for following up.

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Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf

Check out this week's Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf

Cindy Zuelsdorf is the Founding Partner of Kokoro Marketing. Cindy started her own marketing business after becoming an overworked marketing czar running sales and marketing for a high-tech company.

She is a marketing automation expert and helps marketers, small business owners, and high-tech companies understand and master their marketing. Cindy offers a 7 Marketing Basics course and is the author of?7 Marketing Basics,?a book aimed to help people market less and sell more using a practical and easy-to-understand system. Today, Cindy shares the most effective social media marketing practices.?https://kokoroinc.com

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Are You Ready to Boss Up?

My new book Become Your Own Boss in 12 Months (Revised and Expanded) is coming out Sept 14th — from Simon and Schuster. Pre-order your copy today. If you been struggling with your marketing and sales efforts, this new edition has everything you need to boost your marketing, drive consistent leads, buy online ads, develop a sales process and grow your leadership. Don’t let the title fool you. This is NOT just a start-up book, it’s a book about how to run a successful business. Order yours today and enjoy my amazing bonuses!

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One more chance.... How to Sell and Market Online Webinar

We're doing an encore....?Free Webinar: How to Sell and Market Online will take place on Thursday, September 9th at 5pm ET. I’ll be teaching all my secrets on how to sell online. I want to help you grow your ecommerce revenues, build your brand and sell without ads. Register here.

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Write for Us

Do you have valuable information to share? If it’s original content article or an infographic that hasn’t been posted, we would love to have it. Write a guest blog post for SmallBizLady’s blog, and grow your brand online.?Submit your ideas today here.

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months,?2nd Edition.?Her latest book is?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.