The SmallBizLady Buzz - Issue 71

Are weekly newsletters still relevant?

I’m hoping you guessed my answer to that question, since you are reading the article in a newsletter.?To resolve the mystery, my answer is YES. If you want to keep your brand in front of your customers and engage new ones, email newsletters are an excellent way to enhance engagement with your customers.?Here are the five elements of an effective newsletter.

• Use Must-Click Headlines. The best?newsletters?utilize headlines that beg to be clicked. Tease content inside and use humor or a question to drive interest.
• Customer-Focused. It’s not about you. You better have something in that newsletter that is relevant and packed with value for your target customer. If your content is not going to help anyone, please don’t send it.
• Be Brief. ?People appreciate brevity. Less is more. No one is excited about a lengthy?newsletter.?People get pounded daily with marketing emails, so make yours count.
• Call-to-Action. You need to promote something in every newsletter, but it could be a free or paid offer. Your offer must be something that solves a pain point for your target customer.
• Design. People always respond to things that look good. Make sure that your template is aesthetically pleasing and consistent with your visual brand story. It needs to be mobile optimized too.

This week’s featured article is on lead conversion: How Do You Convert Leads??

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How Do You Convert Leads?

The best way to generate a lead is?to?ask happy customers for referrals. However, if you are a new business or expanding your business, you may need to try another method?to generate leads and brand awareness, such as developing a lead magnet. But before you do that, it’s important to know how to?identify and classify leads. It’s a critical step in the lead conversion process because it helps ensure you are directing your time, efforts, and resources toward those most likely to become paying customers.? Continue reading....

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Increase sales.

If you need help with your sales efforts, Get Accept could really help. If you need to diagnose issues with your sales process, you can use this tool to track your prospect interaction and identify any issues. If you have a lot of customers and low margins you can use this tool to increase efficiency. Get Accept allows users to send sales documents and track prospect interaction. You can also chat and hold video call with prospects, edit contracts in real time, and secure e-signatures.

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Podcast: Leveraging Outside Vendors to Boost Your Business with Sharie Hendricks

Check out this week’s Podcast: Leveraging Outside Vendors to Boost Your Business with Sharie Hendricks

Sharie Hendricks is the Founder of Laguna Candles, LLC, an award-winning manufacturer of clean-burning sustainable candles. Her clients include with celebrity and corporate clients, including The Ellen DeGeneres Show. Laguna Candles works with hotels, spas, home fashion brands, and retailers such a Home Goods across the country. They also help other entrepreneurs who want to get started in the candle business their Private Label Program. In today's episode, Sharie shares how the pandemic forced her company to outsource services and how she leveraged that to grow her business. www.lagunacandles.com.

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Don't Forget Tomorrow's Webinar!

Free Webinar: How to Sell and Market Online is TOMORROW, August 5th at 2pm ET.?I’ll be teaching all my secrets on how to sell online. I want to help you grow your ecommerce revenues, build your brand and sell without ads. Reserve your spot now!

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Write for Us

Do you have valuable information to share? If it’s original content article or an infographic that hasn’t been posted, we would love to have it. Write a guest blog post for SmallBizLady’s blog, and grow your brand online.?Submit your ideas today here.

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months,?2nd Edition.?Her latest book is?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.