The SmallBizLady Buzz - Issue 70

Are you using short-form video to promote your small business?

Well you should be. Since the pandemic, social media has emerged as the #1 sales channel, and short-form video has emerged as the leading tactic. Short-form videos are a snappy way for creators to find an innovative way to showcase their content. For business brands, it’s an effective way to reach an audience they may not have been able to reach before. If you can teach, engage or entertain in 15 seconds, 60 seconds, or 3 minutes, and have an impact, then Instagram Reels, TikTok, YouTube Shorts, Snapchat Spotlights, and IGTV, Facebook Live could be what you need to grow your business.

Why do these micro videos convert so well?

The growth of social media is causing the human attention span to become shorter and shorter, so leveraging the power of short-form content will give you a leg up on your competition and help engage your audience.

I’m practicing my own advice,?I recently started a TikTok account,?and I would love your feedback. Please follow me and leave a comment.

If you are going to be successful marketing online, you also need to know search engine optimization (SEO). It’s a huge component of driving traffic to your website. This week’s featured post is 8 SEO Tips to Drive Traffic to Your Small Business Website.

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8 SEO Tips to Drive Traffic to Your Small Business Website

Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer conducts a search.?

SEO and all the technical jargon around it can sound like a foreign language to many people. But don’t despair! You don’t have to be a technological whiz kid to learn the ins and outs of SEO and make it work for your business.?Continue reading....

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Streamline time tracking.

Buddy Punch is a cloud-based time clock solution that pre-populates reports for payroll. Punching in & out is intuitive for your employees & easy for you to view & export time. Employees can clock in using a browser or Google, iOS, or Android apps. You can view who's working, their GPS position or even limit where they can punch. They integrate with QuickBooks, ADP, Paychex, & SurePayroll while also offering Excel exports. Advanced features include PTO Accrual Tracking, Punch Rounding, Job Codes, QR Codes, Automatic Breaks, & Single Sign On are all included in our cloud-based time clock.

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Podcast: Using Your Entrepreneurial Skills in Public Policy with Jane Bolin

Check out this week’s Podcast: Using Political Skills to Be Effective in Business with Jane Bolin

Jane Bolin is an attorney, entrepreneur, and Managing Partner at PeytonBolin, a Florida-based law firm providing legal services to property associations and individual owners.

Jane was elected to the City Commission of Oakland Park, Florida, where she currently serves as Mayor. She is also the first female Chair for the Entrepreneurs Organization Global Governance Committee. She join me to discuss the lessons she’s taken from her time in office that she currently uses to be more effective in her business. For more information www.PeytonBolin.com

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FREE Webinar: How to Sell and Market Online

Are you ready to finally start making money online? If you are still trying to figure out your digital pivot, you don’t want to miss this free session which will include LIVE Q&A.

If you want to know how to grow your revenues with ecommerce, build your brand, and sell without ads, don’t miss How to Sell and Market Online with Melinda Emerson,?Thursday, Aug. 5th at 2pm ET.

Reserve your spot for August 5th now!

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Write for Us

Do you have valuable information to share? If it’s original content article or an infographic that hasn’t been posted, we would love to have it. Write a guest blog post for SmallBizLady’s blog, and grow your brand online. Submit your ideas today here.

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months,?2nd Edition.?Her latest book is?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.