The SmallBizLady Buzz - Issue 65

Online marketing has emerged as the #1 marketing channel of any business. Regardless of what you sell, you need to know how to engage customers online. Why is online marketing so dominant today? Online marketing is so important because your customers are online. Considering that over 4.2 billion people are on the Internet, it’s a great opportunity for you to reach leads that are looking for your business or solution. There are billions of people online just waiting to find your company, and there’s the added advantage that online marketing is cheaper than traditional marketing and is measurable. I believe successful selling online comes down the 4-legged stool of online marketing. 

Website: Your website is your number #1 sales tool.

Content: Keep content fresh, relevant, timely, and all about solving the pain of your target customer. It’s the best way to keep your website updated and to demonstrate your expertise.

Social Media: Social media marketing is essential for brand awareness, customer engagement and generating direct sales. It is visual and brief. Focus on just two platforms.

Email marketing: Email is the follow-up system in your online marketing. Once you get a prospect to show interest, email is used to build a relationship and then to pitch your offers, provide customer support, or secure a repeat order. 

For more information on how to boost your sales and marketing efforts check out this week’s feature article: Sales 101: How to Measure Cost Per Lead and Cost Per Sale

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Sales 101: How to Measure Cost Per Lead and Cost Per Sale

With any marketing or advertising campaign you execute within your business, it’s vital to evaluate its effectiveness. These campaigns aim to bring in new customers and generate sales, but how can you measure if they’re working? You don’t want to continue spending money on the campaigns if they’re not producing the results you want. Additionally, you want to determine how much money you’re spending per sale from the same campaigns with each new sale.  Continue reading....

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SmallBizLady in the News

So excited to be featured as the cover story in the June 2021 USA Today Guide on the Small Business Recovery.

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Podcast: Business Mindset with Dr. Lorneth Peters

Check out this week's podcast: Business Mindset with Dr. Lorneth Peters

Dr. Lorneth Peters is a Small Business Champion and Connector and the Tennessee Small Business Development Center (TSBDC) Director in Clarksville, TN. Through her work at TSBDC, she connects entrepreneurs and business owners to information and opportunities to help them start and grow their businesses.

Under her leadership, the center has assisted over 500 small businesses in the last year and capital infusion for business development has reached $7-million in the previous two years, helping to create jobs and job retention. Dr. Peters joins me to discuss how important business mindset is in business success.

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Join me for #SmallBizChat Live tonight at 8pm

Today is the day that we're live on Facebook, Twitter and Youtube at 8pm ET.

Tonight, we'll do #SmallBizChat LIVE with three guests. You can see it live on my SmallBizLady Facebook Page, Twitter, or Youtube at 8pm ET sharp. We'll discuss Corporate Contracts after Covid with Kathey Porter @katheyporter5.0 on IG and @katheyporter on LinkedIn, Marketing Mess to Brand Success with Scott Jeffrey Miller, @scottmillerj1, and How to Make Bold Business Moves and Embrace Change with Jane Bolin, @jane-bolin on LinkedIn.

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New Skillshare Class: Blog Writing

My new Skillshare class Blog Writing: How to Construct and Launch a Successful Blog is out! Whether you’re starting a business online, looking to build your thought leadership, stepping out into freelancing work, or have a passion you want to write about, I hope this course sets you up for success and allows you to build the business you’ve always wanted. Watch it with a free Skillshare 30-day trial.

Note: This is an affiliate link, so if you join, I do get a modest commission.

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FREE Webinar Encore on July 1st

Are you ready to finally start making the money you deserve online? Join me for an Encore Presentation of my FREE webinar, How to Sell and Market Online, on Thursday, July 1st at 2pm ET / 11am PT.

Learn how to get started with eCommerce, build an online brand and sell without buying ads. Reserve your spot today.

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Subscribe and don't forget to leave a comment below!

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.