The SmallBizLady Buzz - Issue 48

Does your brand messaging need a refresh?

Sometimes adding a new color story or logo isn’t enough to refresh brand. It’s important to keep your brand language and messaging consistent. Do you have a strong brand tagline? Many taglines try to say too much. Its best to focus on one idea. Make sure you are making a clear statement. Often taglines can be complicated, underwhelming, and ineffective. Some say it should focus on a benefit, others say it should clearly explain what you do. Regardless of the approach, it should add value to the understanding of what you do for sure. Here are best do’s and don’ts as you develop your new tagline.

1. Keep it simple. Don’t make people think too hard about what you do.
2. Keep to 7 words or less.
3. Think about what gets you emotional when you think about what you do.
4. Avoid mindless marketing words that say nothing.
5. Don’t tell a story. While your brand story is important, your tagline is a brand statement.
6. Don’t explain your offering, instead explain your mission or the results you drive.
7. Describe who you are in the marketplace. This is a strategy for personal branding especially. You can give yourself a title. America’s #1 Small Business Expert is an example of this.

Once you have a new tagline, then you need to share it everywhere, such as your website header, email, newsletter header, and in your social media profiles.

This week’s feature article: 12 Steps to Creating Copy that Sells 

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12 Steps to Creating Copy that Sells 

If you want to sell more products online or through online marketing, there is one thing you need to be able to do: create copy that sells.

Contrary to what you might think, great sales copy doesn’t feel like sales copy at all. And writing copy that sells is one of the toughest marketing tasks you’ll ever face in your small business. Continue reading....

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Make this the year to automate.

Bill.com is a cloud-based financial solution that helps manage your payables (APs) and receivables (ARs). The information you put into the software is available to you, in real-time, from any Internet-connected device at any time. This means you have access to Bill.com features such as checking your cash flow status, approving new invoices from your vendors, or sending out an invoice to a client from almost anywhere, whether it be from home or while waiting in line at the Starbucks. For more information www.bill.com.

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Podcast: Become Your Own Boss in 12 Months Book Giveaway

Checkout my recent podcast: Become Your Own Boss in 12 Months Book Giveaway

In this episode of the Smallbizchat podcast, I share how the Pandemic has created the most challenging times for many people - especially business owners. While some business owners have been able to successfully pivot or reinvent their businesses, others have been forced to close and try to start again. Whether the pandemic has forced you to reinvent your existing business or consider starting a new venture of your own - I have a gift for you! I'm to give away 1,000 copies of my book: Become Your Own Boss in 12 Months. I share what I decided to do this giveaway to support America's Small Businesses.

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#SmallBizChat Live 8pm ET. Sponsored by Plastiq 

Tonight, we'll do #SmallBizChat LIVE with three guests and sponsored by Plastiq. You can see it live on my SmallBizLady Facebook Page, Twitter, or Youtube at 8pm ET sharp. We'll discuss How to Build the Leadership to Scale with Jeff Chastain, @admentus on Twitter, Managing a Digital Pivot with Tekoa Hash, @tekoak on Instagram, and How to Harness the Power of Your Anxiety with Dr. Chloe Carmichael, @DrChloe_ on Twitter.

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Interested in Floral Design?

Snap Blooms, a floral design and online delivery service is offering a $500 scholarship opportunity to four up and coming florists who want to receive a formal education. They want to make your own florists' dreams become a reality. Application Deadlines: May 1st and Awards will be announced June 15th. Use this link to apply.

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Are you really going to miss this opportunity?

Supplies are getting low….Don’t miss your chance to pick up a FREE copy of my bestselling book, Become Your Own Boss in 12 Months. Are you ready to turn your side hustle into a full-time business? Or have you been concern about your day job? Don’t leave your fate in anyone’s else hands. Begin making plans to start your dream business today. I have a proven step-by-step plan to help you build a successful business. Grab your copy today for FREE, while supplies last.

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.