The SmallBizLady Buzz - Issue 45

I have a huge announcement!

The pandemic has been so hard for so many small businesses, and I have been thinking about what I can do personally to provide more support. Then it hit me. If you are ready to start a business or working on your digital pivot, I have a resource for you. I’m giving away 1000 copies of my best selling Become Your Own Boss in 12 Months for FREE! All you have to do is pay for shipping. This offer is only available while supplies. For more information, visit www.beginmybiz.com/FreeBook.

If you are looking for a way to increase your conversion rates, try adding videos to your website and landing pages. Here are 9 Key Benefits of Using Videos to Promote Your Business: Video does so much to support sales and marketing efforts including:

• makes prospects buy
• improves conversions by 85%
• is educational and entertaining
• is popular with mobile users
• appeals to younger customers
• caters to omnichannel shoppers
• reduces returns
• is content to share on social media
• reinvents the product information pages

For even more tips on marketing your business, read this week’s feature article, Boost Your Small Business Marketing with the 4 Ms of Marketing.

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Boost Your Small Business Marketing with the 4 Ms of Marketing

When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. On way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Continue reading....

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Build sales outreach cadences with email, phone, and social in as little as 5 minutes.

If you are looking for better sales engagement try Mailshake to reach your target on multiple channels. The software allows you to send personalized cold emails at scale, engage with prospects via phone and social media, and build all-in-one sequences — all in one dashboard. You can leverage mail merge personalization and automated follow-ups to scale your email outreach. www.mailshake.com

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Podcast: Getting Your Back Office Tight with Dee Taylor-Jolley 

Check out this week's podcast: Getting Your Back Office Tight with Dee Taylor-Jolley

Dee Taylor-Jolley has been operating a successful business for over 30 years. Dee has worked as a high school teacher, corporate trainer, and congressional aide.

She is the Chief Operations Officer for Willie Jollie Worldwide, handling all back-office functions of the business and develops systems to help companies grow and protect profits. Their clients include small business owners, government departments, and religious organizations. Dee shares why delegating, and outsourcing are essential for small businesses to manage the back office.

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Today is the day that we're live on Facebook, Twitter and Youtube at 8pm ET!

Tonight, we'll do #SmallBizChat LIVE with three guests and sponsored by Plastiq. You can see it live on my SmallBizLady Facebook Page, Twitter, or Youtube at 8pm ET sharp. We'll discuss How to Build a Business You Can Sell with John Warrillow, @JohnWarrillow, How to Become a Celebrity Doctor with Dr. Catrise Austin, @drcatriseaustin, and How to Better Manage Cash Flow in Your Small Business with Eliot Buchanan, CEO of Plastiq, @Payplastiq.

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Don't get paralyzed with stress and worry about how you will keep things going.

In this e-book, How to Recession Proof Your Small Business, Melinda Emerson will teach you tools and tips you how to recession proof your business, get the money you need and plan for life beyond the crisis.

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Subscribe and don't forget to leave a comment below!

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.