The SmallBizLady Buzz - Issue 33

It’s time to Develop Your 2021 Marketing Strategy

This is the first week of November, and 2021 is right around the corner. It’s time to look at the 4Cs of marketing to inform where you want your small business to go next year. The 4Cs are the perfect framework for engaging today’s digital customer. We all must be more customer centric in these uncertain times. The 4Cs are choice, convenience, cross-device and creative. Here’s the breakdown.

Choice: Customers have an endless supply of choices. Brands must meet consumer demand with highly relevant and personalized products and services and promotional campaigns.

Convenience: When your customer buys something, they want it now. Price is secondary to convenience. Speed of delivery is the deciding factor on how and when purchases are made. It’s still about creating amazing customer experiences though, which is why free shipping is still an attractive perk.

Cross-Device: Marketing is now omni-channel across all devices and points of sale. Brands must create mutually rewarding, connected experiences across online and offline channels. Your customer uses-- multiple devices throughout the day, and your brand experience must be seamless across every customer touch point too. Brands must deliver relevant marketing messages and opportunities to buy anytime, anywhere, on any screen.

Creative: Your target customer is hit with thousands of ads and marketing messages daily. Creative storytelling is the solution to break through the noise and get your brand noticed. Sales funnels are a perfect example of this. From brand awareness, to nurture sequences, to sales conversion, creative storytelling allows brands to deliver tailored messaging to their customer depending on where they are in the buyer journey. Conversions require multiple touch points. Business owners have to find the right order in which to tell their brand’s story to engage and build trust with the target customer.

If you’re not quite ready to start thinking about 2021 yet, here’s some advice on how you can go hard the rest of 2020 with your holiday sales. This week’s feature article: Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads 

---------------

Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads

With the holidays fast approaching, small businesses are looking to take advantage of the many ways they can boost their holiday sales. There are a number of holiday sales strategies to help improve sales. Today, let’s talk about how you can boost sales with PPC and Social Media Ads. Continue reading....

---------------

YOUR HOME. SIMPLIFIED.

Control4 is an automation system that is designed to manage daily work and save time. It enables you to handle the little maintenance issues involved in managing an office space. For example, you can use it to control the settings on your office lighting, security system, and thermostat. You can do all of these through the app for added convenience.

---------------

Podcast: Helping Your Remote Team Perform Better with Jennifer Leake

Check out this week’s Podcast: Helping Your Remote Team Perform Better with Jennifer Leake

Jennifer Leake joins me to discuss the challenges of managing employees that are working remotely and how you can support them.

Jennifer is an HR expert that specializes in effective recruitment and retention of employees. She is the CEO of Assessment Pros, a company that guides business leaders to find and keep the right people. Jennifer is the creator of the GET ENGAGED People System, a blueprint that helps business owners with who and how they hire. She is passionate about helping businesses grow and become profitable by hiring the right employees and assisting people in becoming smart leaders.

---------------

Set your business up for success!

Join me live on Nov. 12 as I chat with small business owners who are pivoting their holiday shopping season plans during COVID. Register today: Amex.co/SmallbizpanelLI

---------------

Subscribe and don't forget to leave a comment below!

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.