The SmallBizLady Buzz - Issue 32

The world is waiting on leaders to step up. If you think you have a powerful point of view to share, it’s time to build a brand.

8 steps to become a thought leader in your industry

Decide what you want to be known for: In 2007, I decided that I would become America’s #1 Small Business Expert. In 2011, Forbes Magazine named me the #1 women to follow on Twitter.

Focus on a specific channel: I focused my content strategy solely on Twitter for the first two years of building the SmallBizLady brand.

Look for an influencer to model yourself after: Success leaves clues everywhere. Find an unofficial mentor online in your industry and dissect what they did to become a brand.

Remember, you are a brand: If you are going to build your business as an influencer you must be strategic about what you share on social media. You can not share your political opinions or talk negatively about any corporate brands or anyone.

Produce amazing content: Good content always speaks for itself. Make sure you create a variety of content and have a purpose for what you share.

Always use your authentic voice: Once you start partnering with corporate brands, they might try to put words in your mouth. Do not let this happen. Stay true to yourself.

Be relentlessly consistent, producing quality content: Preplan an editorial calendar to stay consistent, work a month ahead, set aside one day a week just to develop content, whether it’s writing, videos, photos or podcasts.

Hold on tight to your dreams: It takes time to build traction online, but if you stay focused on serving a specific target audience with amazing original content, eventually you can become a top expert in your field.

If you are trying to have a big 4th quarter finish, whether you sell B2C or B2B, I have 9 hacks will help you sell more with social media advertising this holiday. Check out this week’s feature article, 9 Hacks to Sell More with Social Media Advertising.

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 9 Hacks to Sell More with Social Media Advertising

Once upon a time, social media was used only for connecting with friends and family. But these days, social media has become a real game-changer. If you are looking to boost sales in your business, whether B2C or B2B, these 9 hacks will help you sell more with social media advertising.

Social media marketing is a staple for hundreds of thousands of businesses and brands both small and large. It allows them a way to promote their business, connect with fans and followers, and sell their products and services. Continue reading...

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One for All.

Polaris Office is a reliable alternative to Apple’s iWork that lets you edit, create and sync files from your phone or device. The app is available to download on Windows, Mac, Android and iOS devices.  

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Podcast: From Management Mess to Leadership Success with Scott J Miller

Check out this week’s Podcast: From Management Mess to Leadership Success with Scott J Miller

Scott joins me to discuss how you can be a courageous leader during any difficult business period. Scott Miller is a leadership expert and host of one of the world's fastest-growing podcasts devoted to leadership, FranklinCovey On Leadership. Scott joined Covey Leadership Center as a Client Partner in the Education Division and is now the Executive Vice President of Thought Leadership. He works with client facilitators across various industries and countries to help them become the leader they would want to follow. 

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Don't get paralyzed with stress and worry about how you will keep things going.

In this e-book, How to Recession Proof Your Small Business, Melinda Emerson will teach you tools and tips you how to recession proof your business, get the money you need and plan for life beyond the crisis.

Download your copy of the Free eBook here!

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Subscribe and don't forget to leave a comment below!

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.