The SmallBizLady Buzz - Issue 251
Melinda Emerson, MBA
America's #1 Small Business Expert | Speaker for the US State Dept. | Business Coach | LinkedIn Top Voice | Author
Why You Should Consider Updating Old Blog Content
If you’ve been consistently creating blog content for a while, chances are you have older posts that are still getting traffic but may not be as relevant or engaging as they once were. Instead of constantly churning out new content, updating old blog posts can be a powerful way to boost your SEO, improve reader engagement, and maximize your content’s value. Here’s why you should consider refreshing your older blog content.
1. Improve SEO and Search Rankings
Search engines prioritize fresh, relevant content. If your old blog posts contain outdated information or broken links, they can lose rankings over time. By updating these posts with new insights, statistics, and keywords, you can signal to search engines that your content is still valuable. This can lead to improved search rankings and increased organic traffic.
2. Enhance Reader Experience
Nothing frustrates readers more than clicking on an article expecting useful information, only to find outdated facts and irrelevant recommendations. Updating your blog content ensures that visitors get accurate, up-to-date insights, improving their overall experience and increasing the likelihood that they will stay on your site longer.
3. Maximize Your Existing Content’s Value
You’ve already put in the time and effort to create your blog posts. Instead of letting older content collect dust, repurposing and updating it allows you to extract more value without starting from scratch. This is especially useful for evergreen content that remains relevant over time but needs occasional tweaks.
4. Increase Engagement and Social Shares
Refreshing old content can make it more appealing to share on social media and through email marketing. If an article has performed well in the past, a refreshed version can reignite interest and attract new readers who may have missed it the first time.
5. Fix Errors and Improve Readability
Sometimes, older blog posts have formatting issues, broken links, or outdated visuals. Updating your content allows you to fix these problems, making your posts more readable and visually appealing.
By taking the time to update older blog content, you can improve your website’s SEO, enhance user experience, and extend the lifespan of your existing content—without constantly creating new posts from scratch.
Check out this week’s featured post: How to Qualify Leads: Create a System to Stop Wasting Your Time with Unqualified Prospects
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Do You Have What You Need in Place to Protect Your Business?
As a small business owner, you likely wear many hats—visionary, manager, marketer, R&D and financial planner. While you’re busy building your dream, it’s essential to also focus on what might seem less urgent but is equally critical: protecting your life and your business. One way to frame this is to think about LIFE, which stands for Life Insurance, Income Protection, Funeral Expenses, and Estate Planning. Continue reading....
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Did you know that it’s a lot easier to generate sales when people already know who you are. If you want to get paid to speak, attract high-ticket clients, or looking to become the go-to expert in your industry, you need the formula. Join my FREE Brand in Demand Webinar, Thursday, March 13th at 6pm ET! I’ll show you how to position yourself as an authority and get PAID for your expertise. Plan to show up in person, there will be no replay. Register Now!
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The SmallBizChat Podcast: Hit It and Quit It with Karla Trotman and Sandra James
Check out my recent solo podcast: Hit It and Quit It with Karla Trotman and Sandra James
In this episode, Karla Trotman and Sandra James share their favorite podcasts and business apps, old school marketing tips and the best business books that have influenced them both.
Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), an electronics manufacturing and engineering firm in the U.S. Her career has spanned roles in supply chain logistics, purchasing, and e-commerce at notable companies such as Honeywell, Gap, and IKEA. She is also the author the new book, Dark, Dirty and Dangerous, Building a Vibrant Future of Manufacturing. For more information: https://www.KarlaTrotman.com
Sandra James is a serial entrepreneur. She has built several companies from the ground up and currently serves as CEO of Private Eyes Background Checks With decades of experience in running multi-million-dollar enterprises she gives back to her community by serving on non-profit boards and mentoring other women. She is the bestselling author of, Don’t Tell Me I Can’t, For more info: https://www.privateeyesbackgroundchecks.com
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Melinda F. Emerson, “SmallBizLady” is America’s?#1?Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.
Motivational Speaker, Author, Non-Profit Organization Consultant
12 小时前Great information