The SmallBizLady Buzz - Issue 248

If You Need to Grow Your Sales? Try The PLEPC Method

Growing your sales doesn’t have to be a mystery. By following the PLEPC Method—Prospects, Leads, Engagement, Pitching, and Closing—you can create a clear, repeatable sales strategy that works. This step-by-step approach will guide you from identifying potential clients to sealing the deal with confidence. Ready to boost your sales? Let’s dive into the PLEPC Method!

P - Prospect

Prospecting is the foundation of any successful sales process. It’s about identifying potential customers who are the right fit for your product or service. This step involves researching your target market, understanding their pain points, and determining whether they match your ideal customer profile. Use tools like LinkedIn, industry databases, and referrals to find qualified prospects. The key here is quality over quantity—focus on finding leads that genuinely have a need for what you offer. Effective prospecting sets the stage for a smoother sales process.

L – Lead

Once you’ve identified potential prospects, the next step is to transition them into leads by establishing initial contact and starting a dialogue. This is where relationship-building begins. Whether it’s through a cold call, an email, or a social media message, your goal is to spark interest and get on their radar. This step isn’t about making a hard sell—it’s about building trust and laying the groundwork for future interactions. Strong engagement at this stage increases the likelihood of moving leads further down the sales funnel and sets you apart from competitors who focus only on pitching.

E - Engagement

Engagement is where you truly connect with your leads and build a relationship that drives the sales process forward. Use tools like discovery calls, surveys, or live demonstrations to engage with your leads on a deeper level. The goal is to establish trust and make the lead feel understood. Remember, people don’t just buy products or services—they buy solutions. Engagement also involves consistent follow-ups.

P - Pitching

Pitching is where you present your solution to the lead in a way that speaks directly to their needs and pain points. This is your moment to showcase the value of your product or service and how it solves their problems. The key to an effective pitch is customization—avoid generic presentations and instead tailor your message to what matters most to the lead. Use storytelling to make your pitch memorable. Share examples, case studies, or testimonials that demonstrate how others have benefited from your offering. Don’t forget to handle objections with confidence and empathy. Address concerns and questions head-on to build trust.

C - Close

The key to closing successfully is making it easy and straightforward for the customer to say “yes.” Use clear and confident language. Reinforce the benefits of your product or service and how it aligns with their goals. Address any lingering objections or hesitations by offering reassurance, such as guarantees or flexible terms. If appropriate, create a sense of urgency by highlighting limited availability or time-sensitive offers. Effective closing doesn’t just seal the deal—it lays the groundwork for a lasting relationship.

Check out this week’s featured post: How to Land High-Paying Business Coaching Clients Without Advertising

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How to Land High-Paying Business Coaching Clients Without Advertising

For many business owners, the idea of landing high-paying clients without spending a dime on advertising might sound like a dream. But it’s not only possible—it’s entirely achievable with the right strategies. Whether you’re just starting out or you’re a seasoned coach looking to scale your business, focusing on organic methods to attract clients can save you money while building a stronger, more authentic connection with your audience. Continue reading....

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Are You Ready to Master The Art of Selling?

The Sales Accelerator Bootcamp now starts March 5th! Over 6 weeks, you’ll learn to generate leads, close deals, and build a scalable sales process. This hybrid program includes video lessons, live coaching, and practical worksheets. Don’t miss out—Space is limited. Enroll Now! Make 2025 your year to have #SalesSuccess!

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Everything you ever wanted to know about your website...

Hotjar is a digital experience insights platform that helps you connect the dots between what your website users do—and why—all in one place, so you can confidently create and optimize user experiences that convert. You can aggregate visitor clicks, scrolls, and mouse movement with heatmaps; track individual user browsing behavior with session recordings; and user feedback with on-site surveys.

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The SmallBizChat Podcast: How to Get Started in Real Estate with Sonia Booker

Check out my recent solo podcast: How to Get Started in Real Estate with Sonia Booker

In this episode, Sonia Booker delves into the world of real estate investing. Sonia shares her journey into real estate, offering key advice for new investors looking to enter the market. Sonia Booker is the CEO of 16th Street Equity Group, a company dedicated to re-imagining affordable housing.

With over 20 years of experience, she has developed and managed over $200 million in single-family, condominium, multi-family, and commercial properties. Sonia has developed some of the most innovative strategies in the marketplace, including one of the most successful condo conversion projects in midtown Atlanta, selling 168 units in less than 18 months. For more information: https://soniabooker.com

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Melinda F. Emerson, “SmallBizLady” is America’s?#1?Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.