The SmallBizLady Buzz - Issue 246

Be the Business Owner You Want to Be in 2025

Being a successful business owner in 2025 requires more than just ambition—it demands courage, focus, discipline, and self-awareness. If you want to become the business owner you aspire to be, here are four essential principles to guide you.

1. Courage Comes Before Confidence

One of the biggest myths about success is that confidence must come first. Courage is the starting point. Confidence is built over time through action and experience, but courage allows you to take that first step. Whether it’s launching a new product, making a bold business decision, or embracing a new marketing strategy, courage helps you push through fear and uncertainty. Remember, the growth you seek is always outside of your comfort zone.

2. Focus on Your Target Customer

In 2025, niche expertise is more valuable than ever. Trying to serve everyone dilutes your impact and confuses your messaging. Instead, zero in on your target customer and solve their specific problems better than anyone else. Equally important is saying “no” to work that doesn’t align with your mission or values. When you’re known for turning down the wrong opportunities, you attract the right ones—and the right clients.

3. Stop Comparing Yourself to Others

While it’s useful to study your competition as a reference point, comparing your journey to theirs is a surefire way to feel inadequate. Every business has unique challenges, opportunities, and timelines. Focus on your own growth and the milestones you’re achieving. Use the competition as inspiration, not a yardstick to measure your success. The only comparison that truly matters is with your past self—are you better today than you were yesterday?

4. Develop a Tight End-of-the-Day Routine

Success starts with preparation. Before you close out your workday, take 10-25 minutes to set yourself up for the next day. Review your priorities, confirm appointments organize your to-do list, and identify the top 5 most critical tasks for the following morning. A solid end-of-day routine ensures you begin each day with clarity and focus, reducing stress and maximizing productivity.

To be the business owner you want to be in 2025, do it afraid, focus on serving the right customers, tune out unhelpful comparisons, and cultivate discipline in your daily routine. With these principles guiding you, you’ll rock your revenue in 2025.

Check out this week’s featured post: How to Make a Side Hustle Work for You: The Business Essentials

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How to Make a Side Hustle Work for You: The Business Essentials

In today’s gig economy, starting a side hustle can be an excellent way to supplement your income, explore your passions, and even pave the way to full-time entrepreneurship. However, making your side hustle work for you requires more than just a great idea and a bit of free time. Certain side hustles stand out as lucrative and accessible. Read on for my top 10 side hustles to consider in 2025. Continue reading....

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Are Your Sales Sagging?

I’m here to help you crush your 2025 sales goals. Join my live webinar, tomorrow, January 16th at 6pm on How to Boost Your Sales. I will teach you proven strategies to boost attract consistent leads with high-paying clients, and close deals faster. This is perfect for entrepreneurs ready to level up. Don’t miss your chance to kickstart your revenue growth! Register now—spaces are limited! P.S. Mark your calendar to show up as there is NO REPLAY. Secure your spot now!

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Landing pages without limits

Want to create high-performing, standalone landing pages quickly try Instapage. It’s a powerful, cloud-based landing page platform designed to help businesses create high-converting landing pages with ease. It offers features that simplify the design, optimization, and personalization to maximize sales conversions. Instapage offers advanced analytics, heatmaps, and team collaboration. Pricing starts at $79/month.

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The SmallBizChat Podcast: How to Purchase a Business with Jack Wilson

Check out my recent solo podcast: How to Purchase a Business with Jack Wilson

In this episode, guest expert Jack Wilson shares his extensive knowledge on acquiring existing businesses. The discussion covers key factors and growth potential when purchasing a business, including the types of businesses that are ideal for acquisition and various financing options. Jack provides insights into identifying red flags and strategies for employee retention during a business transition.

Jack Wilson is a Franchise Development Director with HomeWell Care Services. He has been involved in franchising since 2012. Jack also owns Rezultz Team, a franchise consulting firm affiliated with the Franchise Brokers Association. His expertise spans the areas of franchise and independent start-ups, mergers, acquisitions, business growth strategies, and business exit planning. For more information: https://www.rezultzteam.com

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Melinda F. Emerson, “SmallBizLady” is America’s?#1?Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.