The SmallBizLady Buzz - Issue 245
Melinda Emerson, MBA
America's #1 Small Business Expert | Speaker for the US State Dept. | Business Coach | LinkedIn Top Voice | Author
In 2025, artificial intelligence is no longer a futuristic concept—it’s a fundamental tool for business success. Small business owners who understand and embrace AI gain a competitive edge. Here’s why:
AI enables small businesses to automate repetitive tasks, such as customer inquiries, inventory management, and marketing analytics. Personalization is key to attracting and retaining customers. With AI-driven tools, you can analyze customer data to tailor marketing campaigns, recommend products, and enhance user experiences. AI also empowers small business owners to make data-driven decisions. AI tools provide actionable insights that help businesses adapt quickly to market changes.
There are 3 Must-Have GPTs small business marketers need in 2025. Use these to supercharge your strategies, streamline operations, and create impactful marketing campaigns:
1. Content Creation GPT
Purpose: Streamlines the creation of high-quality, engaging content across multiple platforms.
Example Tools: ChatGPT for Marketers, Jasper, Writesonic.
2. Customer Insights GPT
Purpose: Analyzes audience data to extract actionable insights and predict behavior.
Example Tools: OpenAI's API for data analysis, Crux Intelligence, and MonkeyLearn.
3. Ad Campaign Optimizer GPT
Purpose: Optimizes paid ad campaigns for better performance and lower costs.
Example Tools: AdCreative .ai, Canva Ads GPT, and Performance Max AI tools.
As AI continues to revolutionize industries, understanding its potential ensures your small business stays relevant. Ignoring AI could mean falling behind competitors who use it to streamline operations and enhance customer experiences. Understanding AI is the key to thriving in a rapidly evolving marketplace. Adopting these GPTs will empower you to focus on strategy and innovation while letting AI handle the heavy lifting.
Check out this week’s featured post: From Wishful Thinking to Unstoppable Resolve: Your Guide to Crushing 2025
-----------------
From Wishful Thinking to Unstoppable Resolve: Your Guide to Crushing 2025
领英推荐
As a small businesswoman, 2025 isn’t just another year—it’s your breakthrough year. But let’s get one thing straight: resolutions are overrated. You know the type—those vague, overambitious promises that fizzle out faster than a cheap sparkler on New Year’s Eve. What you need isn’t a resolution; it’s resolve.
Resolve is that fierce, unshakable determination that transforms big ideas into bigger realities. It’s about showing up for your business like it’s the grand opening every single day. Ready to ditch the wishful thinking and tap into unstoppable resolve? Continue reading....
-----------------
FREE WEBINAR - Thursday, January 16th at 6PM ET: How to Boost Sales in 2025
Start the new year with strategies to skyrocket your sales! Join us Thursday Jan 16th at 6pm ET for a powerful FREE webinar and learn proven techniques to attract more customers, close deals faster, and stay ahead of market trends. Don't miss this opportunity to level up your business for 2025. Seats are limited. Sign up today! There will be no replay - you must show up! Secure your spot today!
-----------------
Global HR and Payroll Simplified
Skuad is a unified global HR and payroll platform. They are an employer of record firm hat helps businesses to hire and pay people in other countries legally. With a presence in over 160 countries, Skuad enables seamless global employment and expansion for companies looking to set up and manage globally teams.
-----------------
The SmallBizChat Podcast: Top 10 Things Small Business Owners Need to Focus on in 2025 with Melinda Emerson
Check out my recent solo podcast: Top 10 Things Small Business Owners Need to Focus on in 2025
To kick off the new year, Melinda Emerson breaks down the top 10 things to incorporate into your business practice this year to stay ahead of the competition, from AI to Customer Experience to Your website. Listen and subscribe wherever you listen to your favorite podcast.
-----------------
Subscribe and don't forget to leave a comment below!
Melinda F. Emerson, “SmallBizLady” is America’s?#1?Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.
Crafting Unforgettable Cruise Retreats for Coaches and Consultants | Event Strategist & Co-founder @ Untethered Voyages
1 个月Your article on the difference between a resolution and having resolve was so interesting. I really liked: "I resolve to stop playing small." My word for the year is progress, and my phone screen currently says "Slow progress is still progress." I'm wondering if I'm limiting myself with that mindset, and I really need to start dreaming bigger. Thanks for the insight!