The SmallBizLady Buzz - Issue 22

Is Your Small Business Leveraging Inbound Marketing Techniques?

Just because we are in a recession doesn’t mean you should stop marketing. Inbound marketing is focused on attracting customers through relevant and helpful content that adds value at every stage of the buying journey. This strategy puts your message in front of your target customer at the right time, resulting in more leads in your sales funnel and ultimately more closed deals! If you want to get started with an inbound marketing strategy for your small business, I’m going a share a few things that you’ll need to execute it effectively.

Identify your target customer, research where they hangout online. Then develop a content strategy. Blogging is a very effective content tactic. Use social media to drive traffic to your website. Make sure you use relevant titles that are optimized for SEO, and include calls to action in your posts. Reinforce CTA’s with pop-ups on your website to drive specific conversions. Here are a few more strategies to consider.

1. Using your Google my Business listing. It’s free and you can post content on your Google listing to get found.

2. Leverage your list of existing customers with helpful emails. If you're not using email marketing, get started today with Aweber.com which offers FREE plans for a list of up to 500 emails. 

3. Start Using Live Video. Go live on FB, Twitter, IG and LinkedIn to check in with your audience online.

4. Educate your target audience. You can never go wrong demonstrating your expertise to your target audience by hosting a webinar, launching an e-course or a short video series. Make sure you include a call to action at the end of it.

If you want to learn more on this topic, check out this week’s featured article: How to Launch Revenue Revolution in Your Small Business 

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How to Launch Revenue Revolution in Your Small Business Today

The COVID-19 virus has shaken the world of small business owners. In a recent study of SHRM, 42% of small business owners have to close their businesses due to the coronavirus pandemic. Meanwhile,  6 out of 10 small businesses reported a decrease in revenue since the beginning of COVID-19. This report sounds really disturbing, but as entrepreneurs, we need to act swiftly to deal with this change.

You need to expand your marketing efforts to increase your revenue in the new normal significantly. I want you to use this post to launch a revenue revolution in your small business today. Continue reading....

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Capterra is a free service that helps business find the best software for their needs. It’s a free service for users because vendors pay them when they receive web traffic. Capterra lists all vendors - not just those that pay them - in comprehensive directories so that you can make the best-informed software decisions possible.

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Make Room for Your Next Level with Delatorro McNeal 

Check out this week’s Podcast: Make Room for Your Next Level with Delatorro McNeal

Delatorro McNeal is a world-renowned keynote speaker, the CEO of Platinum Performance Global, LLC, and the founder of The Full Throttle Experience. Delatorro is also a peak performance expert, working with entrepreneurs and Fortune 500 companies to improve their teamwork, communication, and overall professional performance. Delatorro is a member of the National Speakers Association and the Global Speakers Federation and offers powerful motivational messages to audiences around the globe. 

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Ready to work on your biz? Register for the Big Growth Summit Aug. 25-26.  

The Whale Hunters is hosting the Big Growth Summit, a virtual conference for entrepreneurs who are ready to go beyond survival mode, August 25-26.  I am speaking with 21 others and this conference has tons of live networking networking! I'm happy to offer you a $50 discount. Use my code melinda50, at BigGrowthSummit.com.

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I'm looking.....

I'm looking for black women high growth businesses. Are you a 51% black woman-owned, at least 2 years in business with 250K or more in revenue specializing clean energy, regenerative agriculture, tech-enabled or social entrepreneurship? If the describes your business or if you know someone send them to [email protected].

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Today on #Smallbizchat LIVE - Aug. 19th at 8pm ET

Tonight, we'll do #SmallBizChat LIVE with three guests!

You can see it live on my SmallBizLady Facebook Page, Twitter, or Youtube at 8pm ET sharp. We'll discuss How to Be a Better Leader with Steve Bollar, @standtallsteve, How to Scale Your Impact with Raul Hernandez Ochoa, @rherochoa, and How to Get Your Finances in Order Post-Covid with Dawn Brolin, CPA, @dawnbrolin.

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Subscribe and don't forget to leave a comment below!

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.