The SmallBizLady Buzz - Issue 197

Great Marketing Makes Selling Unnecessary

The acronym GMMSU encapsulates my personal philosophy: "Great Marketing Makes Selling Unnecessary." Let's delve into each element to unravel the essence of this approach:

G= Great Offer:

At the heart of compelling marketing is a great offer. It's not just about showcasing a product or service; it's about presenting something so irresistible that potential customers are drawn in naturally.

M= Marketing Messaging:

The art of crafting marketing messages involves understanding the needs, desires, and pain points of your target customer and articulating how the great offer aligns seamlessly with their aspirations. Effective marketing messaging transforms a product or service from a mere commodity into a solution that adds tangible value.

M= Multi-channel Funnels:

Every business needs three ways to generate leads. If your customers are active across various platforms, you need a strategic multi-channel approach. This involves seamlessly integrating sales funnels across channels such as social media, the website, and ads. The goal is to create a cohesive experience that guides potential customers through a buyer journey, with emails to introduce the brand, build trust, and make offers.

S= Sales Process:

Great marketing generates leads, but you must design the rest of the sales process to close the sale. A well-designed sales process makes a smooth transition from awareness to conversion, making the buying decision feel more like a natural progression than a hard sell.

U= Unique Value Proposition (UVP):

A well-defined UVP communicates what sets the offer apart, addressing why customers should choose your product or service over alternatives. Great marketing revolves around spotlighting and amplifying this unique value, making the decision-making process for buyers a foregone conclusion.

GMMSU underscores the transformative power of exceptional marketing. When the offer is irresistible, messaging is on point, your multi-channels don’t allow you to miss leads, and the follow-up sales process is seamless, the need for traditional, hard-selling tactics diminishes. Instead, customers call you, and the transaction feels more like a mutual alignment of needs and solutions.

This is a customer-centric approach, where the emphasis is on creating such an impactful marketing experience that selling becomes a natural outcome. It's a paradigm that shifts the focus from convincing customers to buy, creating an environment where they can't help but choose what is authentically and irresistibly offered.

Now check out the featured article of the week, Empowering Small Businesses: Cultivating a Culture of Data-Driven Decision-Making.

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Empowering Small Businesses: Cultivating a Culture of Data-Driven Decision-Making

In an era where information is king, small businesses face a pivotal challenge: how to transform raw data into actionable insights that drive strategic decision-making. Establishing a culture of data-driven decision-making is not merely an option; it is a necessity for thriving in the competitive landscape. Let’s explore the key steps and benefits of fostering data-centric decision-making in your small business. Continue reading...

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Classes start January 29th for How to Sell and Market Online.

Unlock the secrets of e-commerce success! Join our online class, How to Sell and Market Online , starting Jan 29th. Learn to grow your online business with or without ads. Use code SBLDEAL for a $200 discount. Hurry, offer ends Jan 24th at midnight! Reserve your spot now!

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Podcast: How to Develop a Sales Process with Matt Ryder

Checkout my recent podcast: How to Develop a Sales Process with Matt Ryder

Matt Ryder is a former special forces serviceman and Founder CEO at 7th Level Inc. Matt’s rapid ascent in high-ticket sales showcased his own unique approach sales. At 7th Level, Matt oversees sales teams and passionately ensures broad access to transformative training.

That reflects his commitment to empowering individuals in all aspects of life through valuable tools, trainings, and strategies. For more information: https://7thlevelhq.com

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Melinda F. Emerson, “SmallBizLady” is America’s?#1?Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com . Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.