The SmallBizLady Buzz - Issue 160

It’s National Small Business Week!

It’s our time to celebrate to massive contributions we add to our local communities. If you are a local retailer, restaurant or service business, here are some suggestions for building your brand in your local communities:

• Become a local sponsor of a community event.
• Invite a local club to hold their meetings in your location.
• Attend local farmer's markets to sample your products with attendees.
• Do some volunteer work in your local community.
• Form a local partnership with a complimentary business and create a co-branded offer to promote both businesses.
• Join your local Chamber of Commerce and attend its activities to get visibility.
• Create a First Friday activity for the local community. Create social media graphics, and share them with all the businesses that will be participating to drive traffic to the event.
• Try geofencing ads to court prospects that come near your business with a mobile device. Geofencing allows you to reach customers at the right place and right time.

Try these old school and online tactics to build your business brand in your local community.

This week’s featured post is,?Happy National Small Business Week!

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Happy National Small Business Week 2023

National Small Business Week 2023 (NSBW) kicks off from May 1 — May 6, 2023. This annual week-long celebration honors the nation’s small businesses with events occurring nationwide and online. America’s 33 million small businesses should take a BOW and celebrate their hard work and service to their customers.?National Small Business Week was created by the Small Business Administration more than 60 years ago and is co-hosted by SCORE, which provides mentors to America’s small businesses. Continue reading....

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Text Magic?is perfect for getting started quickly with an SMS/Text campaigns. You can send notifications, alerts, reminders, confirmations, and SMS marketing campaigns anytime, anywhere.?TextMagic?allows users to send texts up to 918 characters long. If you need to send more information to customers, you can attach images, Word files, PDF files. It’s better than MMS files. They have a free and paid subscriptions.

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The SmallBizChat Podcast: Hit It & Quit It with Melina Palmer, Christy Ford & Tracey L. Gordon

Check out the most recent episode of SmallBizChat Podcast:?Hit It & Quit It with Melina Palmer, Christy Ford & Tracey L. Gordon

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities and businesses.

She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and writes a column on behavioral economics for Inc Magazine. Her first book,?What Your Customer Wants and Can’t Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book,?What Your Employees Need and Can’t Tell You, is out now! Find out more at?thebrainybusiness.com.

Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a solution, so The Scout Guide was born. Today she and her partner have more than 79 cities where their franchise publications are printed and shared to support the local business community. Christy leads creative direction and branding across the business. For more information, you can check out?TheScoutGuide.com.

Tracey Gordon has served as a pillar of change for Philadelphian constituents for over 20 years. Her organizing and legislative success as a block captain and committeewoman in her modest Southwest Philadelphia neighborhood have propelled her from the ranks of local grassroots leadership and advocacy to an established city-wide activist. Now she serves at Philadelphia’s first African American Register of Wills. To learn more, go to?phila.gov/wills

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Join me for some special events this Wednesday and Thursday National Small Business Week.

Today, Wednesday, May 3rd?Listen to the?200th Episode of SmallBizChat Podcast

Today, Wednesday, May 3rd?Join me on Instagram at 1pm ET for Live Office Hours with American Express.

Tomorrow, Thursday, May 4th?Join me for my?FREE WEBINAR: How to Sell and Market Online at 5pm ET

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50% off for National Small Business Week Only!!!

All courses offered at?SmallBizLadyUniversity.com?are 50% off from?May 1st to May 6th?at Midnight ET. Sign yourself up for?30 Day Fast Start,?Become Your Own Boss?(Next cohort starts June 20th),?12 Ps of Running a Successful Business Master Class?or invest in growing your eCommerce skills with?How to Sell a Market Online,?Social Selling?or?Ultimate Guide to Email Marketing. Act fast. This is a limited time offer. Use Promo Code?SBL50.

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Melinda F. Emerson,?“SmallBizLady”?is America’s?#1?Small Business Expert. She?is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship.?In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of?#Smallbizchat?LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog?www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of?Become Your Own Boss in 12 Months, Revised and Expanded?and?Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.