The SmallBizLady Buzz - Issue 15

Yep, We’re in a Recession. Now What?

I hate when people tell me obvious information. Yes, we are in a global pandemic induced recession. According to the World Bank, humanity has experienced 14 global recessions since 1870, the last being the financial crisis of 2007 to 2009. This recession has been going on since February 2020 as far as small businesses are concerned. The academic definition of a recession is two quarters back to back of negative economic growth, but to that I say this: If you focus on the fact that we are in a recession, it is all you will see. 

I implore you to see all the new opportunities. The world is still waiting on a better mousetrap. They will beat a path to your door no matter where your door is. Many great businesses that are still in existence were started during economic downturns including Proctor & Gamble in 1837, IBM in 1873, Trader Joe’s 1958, FedEx in 1975, MailChimp in 2001, and Square and Uber in 2009. I could go on…..but I think you are starting to see my point. If you are in a pivot, look for unmet needs in the marketplace. Look for something that can be improved upon. Look at what your customers will need in the future, and go build that.

All this recession is doing is making all of us make sure we have real value to offer our customers. It’s time to make strategy decisions, and strategy is about competition. Do you create value for your customers in a way that is not easily copied by the competition? I became the SmallBizLady in 2008, and over the last 12 years became a global brand empowering small businesses. What will your recession comeback story be in 2020?

One option to consider might be to become a government contractor. In a recession, the government spends money to the get the economy rolling again….this week’s feature article is a Q&A interview with Carroll Bernard on how to get started with government contracting.

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Is a Recession the Time to Target the Government for Business?

I recently interviewed government contracting expert Carroll Bernard on #Smallbizchat Live, he gave so many juicy tidbits on how to leverage government contracting vehicles right now. His interview was so important I wanted to share it on this blog without edit.  Carroll Bernard is a government market coach and trainer, and the co-founder of Govology.com, an online platform dedicated to teaching small businesses how to win business in the government marketplace. Carroll draws from his experience as a former government buyer and from pursuing and winning government market opportunities for his own small business.  Continue reading....

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Simple. Secure.Reliable messaging.

WhatsApp, is freeware, cross-platform messaging and Voice over IP service that allows users to send text messages and voice messages, make voice and video calls, and share images, documents, user locations, and other media across the world. If you have customers everywhere The service is owned by Facebook, Inc.

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Checkout my recent podcast interview, Building Relationships & Leveraging LinkedIn with Kelvin Joseph. Kelvin is a B2B strategist, marketing consultant, CEO of Kool Kel Marketing. Kelvin is also an American Advertising Federation Trendsetter, a LinkedIn B2B Marketing Influencer, and an expert in the arena of sports marketing.

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If you ready for clarity, strategy and execution to launch your new business, the six-week Become Your Own Boss Mastermind Course is exactly what you need to start your dream business. Let Melinda Emerson walk you through her Emerson Planning System so that you can shorten your learning curve to small business success.

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.